Google is betting big on IPL [even started promoting the microsite from G’s homepage] and the bet has paid off.
As of writing this article, the total number of views for channel (link) has already crossed 8 million and the viewership (we have been tracking this) reached the peak between March 13th – 16th [from less than a million to almost 7 million].
This is a BIG milestone for all ye who believe that Internet is not happening in India. To throw certain perspective, IPL matches happen during non-office hours, so most of the viewers are either home viewer or viewers from outside India [essentially, the content is working for publishers/advertisers as they are able to get eyeballs].
IPL - Youtube channel traffic
Ofcourse, the channel has some historic data and one can discard some of that, but the deal is very simple – Text vs. Video.
Video vs. Text
Most of the content companies (Y! Cricket, Cricinfo) earlier took the texty score card route and played with page refresh rate to come out as ‘Highest PageView’ winner. YouTube’s IPL streaming will change all of that.
Its not that text will die, but videos have a higher monetization opportunity [i.e. higher CPM] and YouTube has upped the bar for everybody [especially for aggregators who will eventually have to define their video strategy]
What’s your opinion?
Hello
Good result out, well for me, people who watch online will have atleast a broadband speed connection and also watching live telecast on tv is different from watching live online, it all depends upon the broadband speeds and also from my point people visit to test out will online live is succesfull with there speeds or not
as this number says some 8 million means its not the thing that 8 million people watched the complete live match from starting to end, i think many people tried to watch it and how many times they enter into the site this will track down the visits
Coming to live match experiance for me TV is best option, one can move to other channel in time of ads, many things but in our country where we are still back in broadband speeds compared to other countries, so watching live match online viewers are less and those who tried to watch are more
Thanks & Regards
Sai Pothuri
I dont think 8M is a real proof of anything. As you said most users are from out side India and others who from home are mostly just clicking on some ad to land on the IPL channel page.
People want to check it out but seriously do not have the internet bandwidth for it. Also the Youtube IPL channel has some issues.
Yeah the IPL channel is having some issues. But for freaks like me who do not have a TV at home (we prefer it that way) but a broadband connection it is simply awesome.
Best way to watch though is in the stadium I guess!
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As few people have already noted 8 Mn means nothing without an idea about the time spent.
Unfortunately, advertisers will have access to time spent numbers & that is what will decide what they make of the online audience in India. So basically this could result with some advertisers getting so badly burnt that they stay away from online video/broadcasting for a really long time.
Also, please note that subscribers to the IPL channel are only about 49k – thats not saying much is it?
“8 Mn means nothing without an idea about the time spent.” – same as what happens when a website claims to have a few Mn visits a month.
“please note that subscribers to the IPL channel are only about 49k ” – highest from India.. Its the #1 channel, as of now.
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IPL on youtube is not a bad deal, specially when you are at work. For the stats, it could be a little less as seriously there would be some visitors who just landed there through some banner or just to check how its streaming etc
Even as the IPL is in full swing, preparations have already started for Airtel Champions League where 3 teams from IPL and 9 teams from 6 other countries clash with each other. Yesterday they started off with their Facebook campaign and users have given it a great welcome. Some ESPN merchandise is also on offer at http://www.facebook.com/road2aclt20/ Do check it out
8million is the total CHANNEL views of which 95% are on the NON-SPONSORED highlights, clips etc SPONSORED LOGO and ADS DONT COME FOR THESE 8MILLION VIEWS. BE CAREFUL WITH HYPE.
The LIVE MATCH stream is the ONLY one which has sponsor ad logo (that too ONLY on the day it is live).The video ads between overs is the only ad allowed apart from logo. This is a maximum 40 ads for 40 overs at 1 per over.
Just click on “RECENT MATCHES” tab & check the full match views: Example MATCH 5 IN – CSK v DC – 2010-03-14, the Views: 63820
THATS IT.
And it included EVERY view whether viewer came for 1 sec or not.
the TOTAL view for 9 matches where ADS where included is just 286,420.
THE PER MATCH avg is just 31824. THATS IT!
At current trend, and a sponSor cost of 2.5 CRORE, with a MIN. 3 sponsors sharing 60matches, the eCPM comes to INR 982.
Cost per 100 unique users is INR 39,278.
Clearly, when Yahoo, Rediff, MSN come at avg CPMs of INR 150 to 200, why clients are wasting INR 982 CPM on this?
DONT GET TAKEN IN BY CHANNEL VIEW DATA. IT IS NOT RELEVANT FOR THE 2.5 CRORE SPONSOR.
Its just 21 million views now,after so many days of IPL and when it is available to Indians worldwide. Now try and go sell it to a advertiser on TV and tell him internet is happening in India. Stop overhyping internet in India
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