Yahoo India is Advertising on ‘Rediff’ Keyword?
Just a few days after BharatMatrimony/Shaadi controversy on Google Adwords, it seems we might be heading for another controversy.
Yahoo India is advertising on Rediff keyword (Www Rediff Com) and the property that is being promoted is Cricket.Yahoo.com.
Have a look at the screenshot:
Yahoo India advertising on Rediff keyword
Yahoo has been on an advertising spree (the ‘You’ campaign) and even bought the front page of ToI to tell you that Yahoo is all about ‘Y’ou!
But then, advertising on Rediff keyword? How (un)cool is that!
What’s your opinion?
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About the author - Ashish Sinha is a Startup Mentor/Product Strategy Coach, and the founder/chief editor of pluGGd.in.
He has launched/managed couple of products (consumer as well as enterprise) in US and India, and now consults with startups/small businesses on their product/media strategy. He can be reached at: ashish (at) pluGGd.in [+91 98452 06443]
