Why do People Go Online?
Simple question, but a structured answer would really make for an interesting read.
And that’s what this study conducted by Ruder Finn Intent Index reveals:
Why do People Go Online? Browse Web?
Overall, the study has divided the reasons why people go online into 7 categories:
- Learn
- Have Fun
- Socialize
- Express Yourself
- Advocate
- Do Business
- Shop
Couple of interesting points that came out of the study
- 100% people said ‘Yes’ to ‘pass time’ – now you know why YouTube and Twitters of the world are flourishing!
- Forward email/Share links seems to be a common activity.
- Learning is one of the most important reason why people go online – learning involves world news to some new stuff to healthy food etc.
- High catchment areas (for publishers) includes Educate Self (96%), Connect with Others (92%), Research (89%) , Share (86%) , Be Entertained (82%)
- Interestingly ecommerce/shopping has few takers!
What’s your take on this report? Agree/Disagree?
Rcommended Read: How to Understand User Needs’
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About the author - Ashish Sinha is a Startup Mentor/Product Strategy Coach, and the founder/chief editor of pluGGd.in.
He has launched/managed couple of products (consumer as well as enterprise) in US and India, and now consults with startups/small businesses on their product/media strategy. He can be reached at: ashish (at) pluGGd.in [+91 98452 06443]
Oh so totally agree. at least in India, the WWW is the new TV
Everything is going to fast very fast. from 5 days test cricket match, it was 50:50, then T:20 and then will be only toss, so we have no pasience to wait and if somebody may overtake me. So we are going and going fast towards an undestination.