In India, Apple Makes it’s presence felt – WAP impressions Increases [Admob Report]
We earlier profiled Admob’s Feb report and iPhone only had 1% of wap impressions for admob network in India.
The latest report (June) has couple of interesting data points
- Overall, India’s share of wap traffic declined since Feb – from 7.5% to 6.1%.
- Smartphone’s contribution to WAP traffic declined since Feb (from 30% to 28.9% in June)
- As far as smartphone traffic share is concerned, Apple has managed to increase it’s market share – from 1% (April) to 3% (June).
- Nokia still rules the wap impressions, but witnessed a drop of 1% in the wap traffic market share.
- Top 4 handset models remain the same – i.e. Nokia 3110C, N70, N80 and 6233.
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Smartphone market share [WAP Traffic
Worldwide, Android traffic requests increased 25% m-o-m and overall wap requests moved up by 4%.
What’s your take on India numbers?
Download the report.
Please note: The above data pertains to WAP traffic within Admob network only.
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About the author - Manish is an engineering student and is currently working on his startup idea.
