Comments on: Startup goofups: Mistaking Marketing as Advertising! http://www.pluggd.in/vc-speak/startup-mistakes-marketing-or-advertising-1168/ We Heart Startups! Fri, 10 Feb 2012 14:53:02 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: John http://www.pluggd.in/vc-speak/startup-mistakes-marketing-or-advertising-1168/comment-page-1/#comment-109248 John Thu, 18 Jun 2009 11:09:06 +0000 http://www.pluggd.in/2008/02/startup-mistakes-marketing-or-advertising#comment-109248 I couldn't agree more with the mixup between marketing and advertising. Defining our market was absolutely critical for our <a href="http://www.merchantsmirror.com" rel="nofollow">online accounting service</a>. Without the proper strategy we would have thrown thousands of dollars down the drain trying to connect with a non-existent customer base. For any other small business out there, if you know what's good for you then you will pay particularly close to the definition of your "Ideal Customer". I couldn’t agree more with the mixup between marketing and advertising. Defining our market was absolutely critical for our online accounting service. Without the proper strategy we would have thrown thousands of dollars down the drain trying to connect with a non-existent customer base.

For any other small business out there, if you know what’s good for you then you will pay particularly close to the definition of your “Ideal Customer”.

]]> By: rskommu http://www.pluggd.in/vc-speak/startup-mistakes-marketing-or-advertising-1168/comment-page-1/#comment-102789 rskommu Mon, 26 Jan 2009 05:03:40 +0000 http://www.pluggd.in/2008/02/startup-mistakes-marketing-or-advertising#comment-102789 Nice article. @Jay, good graphics - thanks for sharing the link! Nice article.
@Jay, good graphics – thanks for sharing the link!

]]> By: Jay Neely http://www.pluggd.in/vc-speak/startup-mistakes-marketing-or-advertising-1168/comment-page-1/#comment-71789 Jay Neely Wed, 20 Feb 2008 17:58:15 +0000 http://www.pluggd.in/2008/02/startup-mistakes-marketing-or-advertising#comment-71789 If you haven't seen it already, Marketing Nirvana has explained the difference between Marketing, Public Relations, Advertising, Branding, Social Media Marketing, and Customer Evangelism, in six short, hilarious graphics. Check it out: http://mariosundar.wordpress.com/2007/05/29/heres-customer-evangelism-for-you/ If you haven’t seen it already, Marketing Nirvana has explained the difference between Marketing, Public Relations, Advertising, Branding, Social Media Marketing, and Customer Evangelism, in six short, hilarious graphics. Check it out:
http://mariosundar.wordpress.com/2007/05/29/heres-customer-evangelism-for-you/

]]>