One point, everytime one looks at any product we (in corporate world) feel almost everything humans can consume and produce and sell profitably has been invented (almost that is). Any also we feel that any new product would only have niche segment. So we try and reduce prices, make it look ‘More Valuable’ than others etc, give better packaging etc.

Someone working out of their garage comes out with a unique thing (why did i not think like that) and presto everyone else follows, Game On! Suddenly the biggest brands have me too, even those ones who understood customer completely as well.

I honestly thought this article would highlight something like that, where to identify the latent human need, none thought mobile could be platform like computer, it evolved to becoming one today, i feel there might (MIGHT) have been a strong user need for this, but rarely expressed.

I think if we are able to identify those latent needs we can have more start ups, more innovation, better products.

Where will you put cellphone in this pyramid?

I believe it has moved from esteem to the bottom of the pyramid…for some
it is even 1-level down from the bottom of the pyramid … can live without food for 12-hours but not with cell!!.

BTW, why homeostasis is in the pyramid? Health would have been the right word unless someone felt homeostasis is more attractive and confusing .