UK Based 2Ergo Acquires ActiveMedia, Mobile Marketing and VAS Provider
UK based 2Ergo, mobile marketing firm has acquired ActiveMedia Technologies, India based mobile marketing and VAS player.
ActiveMedia Technologies employs over 50 people and has operations in London, New Delhi, and Mumbai. Its technology platform is integrated into the majority of India’s major mobile phone operators, including Airtel, Vodafone, Idea, Reliance and Tata.
The acquisition gives 2ergo access to the Indian market (AMT is currently one of the leading providers of mobile value added services and solutions, deploying mobile coupons, vouchers, ticketing and loyalty programmes).
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About the author - Ashish Sinha is a Startup Mentor/Product Strategy Coach, and the founder/chief editor of pluGGd.in.
He has launched/managed couple of products (consumer as well as enterprise) in US and India, and now consults with startups/small businesses on their product/media strategy. He can be reached at: ashish (at) pluGGd.in [+91 98452 06443]
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