Twitter Registers 74% Jump in India Traffic
Twitter is witnessing a mind-blowing traffic growth worldwide and India is no exception – the micro blogging site has registered 74% traffic jump (in terms of unique users) in the month of March.
Worldwide, Twitter has even surpassed (as per data from analytics companies) NewYorkTimes and WSJ sites (source), but it will take time to gain traction in India (Indian counterpart, smsgupshup claims to have 20 million userbase, and are clocking $150K USD a month).
What about Friendfeed?
I believe, as a product they still need to define the core USP – I am still clueless about the core need/usage (highly debatable topic).
So what’s your take on Twitter’s growth?
Question to Social Media Marketers:
Twitter, given it’s growth is anything but mainstream. How would you convince an Indian brand to be on twitter?
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Must Read: Twitter India Audience Profile | What is Twitter is the rising query for twitter!
Please note:
1. The comscore data (read India’s Top Digital Confusion to understand the validity of Comscore data) is a fair representation in Twitter’s case, since most of the tweets happen during the office hours/workstations (comscore doesn’t track cybercafe data).
2. Comscore doesn’t track smsgupshup data.
3. Web traffic is a representation of Twitter’s traffic.
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Related posts:
- Twitter takes over MySpace in India [Web Traffic]
- Twitter India Audience Profile – Numbers you should Know
- Twitter Cast of Knee Surgery by an Indian Doc – Twitter surely has gone mainstream in India
- Twitter’s ‘Terrific’ Traffic Growth in India – Follows Hockey Stick Curve
- @Infosys Closes a Deal on Twitter..Twitter is surely going mainstream
Twitter’s base is so small that 74% growth is not so impressive afterall!! It sure needs some celebs & PR coverage before it can reach the critical mass and for the ball to start rolling …Considering the large mobile base it surely has a huge potential in india..http://tinyurl.com/qd2v2m
more than celebs and PR coverage it should offer something useful for users.. I myself have seen twitter usage growing among my friends.. they are using it like any other messenger
[...] Indians showed a spike of 74% and reaching 200K users in Mar 2009 (as reported by pluggd.in here) as opposed to smsgupshup which is a group sms and interaction platform and claims about 20M users [...]