Platform46 Brings Twitter to Enterprise World, with Connectors

October 7, 2009
By sinha

Twitter is the new collaboration platform and while Twitter founders figure out the revenue model for the company, others are bringing the concept of Twitter, i.e. microblogging into enterprise and minting money.

Companies like Yammer have a sort of first mover advantage in the enterprise world, but they do leave a lot to ask for. For instance, connectors to talk to one’s backend system (say SAP/Siebel etc) and this is where lies an opportunity for other players.

Platform46, Australia/Bangalore based startup is banking on it’s ‘Connector Framework’ to present information gathered from enterprise systems in the most usable form.

Microblogging comes to Enterprise - Platform46

Microblogging comes to Enterprise - Platform46

To start off, Platform46 has built connectors for Zoho CRM and DropBox enabling users to get live feed from these systems (apart from the regular Twitter like ‘what are you doing’ feeds).

When it comes to collaboration, there are enormous challenges with enterprise industry and most of the collab tools (like wiki etc) have failed to live up to the expectation. Maybe microblogging has a chance?

What’s your opinion?

Also see: PebbleTalk, microblogging startup by Wipro Employees

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               About the author - Ashish Sinha is a Startup Mentor/Product Strategy Coach, and the founder/chief editor of pluGGd.in. He has launched/managed couple of products (consumer as well as enterprise) in US and India, and now consults with startups/small businesses on their product/media strategy. He can be reached at: ashish (at) pluGGd.in [+91 98452 06443]

3 Responses to “ Platform46 Brings Twitter to Enterprise World, with Connectors ”

  1. arjun on October 7, 2009 at 12:09 pm

    Nice one!!

  2. sangeeta on October 7, 2009 at 12:11 pm

    just a day too late! google wave invites have started going out since yest – that’s where connectors for enterprise collaboration must be built!

    • Tim on October 9, 2009 at 4:44 am

      I don’t think they’re linked actually. Would say this would have connectors for Wave

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