ET’s Brand Equity has released the list of India’s most trusted brands and Nokia tops the list followed by Colgate, Lux Lifebuoy and Dettol.
What’s interesting is that Reliance mobile is more trusted than Airtel, Pepsi more than Coke and Hero Honda beats Bajaj.
A lot of this has been achieved through consistent product messaging (read How Smart Companies Understand User Needs (and Exploit them))
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Top 1-25 Brands |
Top 25-50 Brands |
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Nokia Colgate Lux Lifebuoy Dettol Horlicks Tata Salt Pepsodent Britannia Reliance Mobile Close-Up Airtel State Bank of India Glucon D Clinic Plus Pond’s LIC Fair & Lovely BSNL LG Good Knight Parle Products Bisleri Tata Tea |
Vicks Pepsi Ariel Dabur Frooti Mirinda Coca-Cola Hero Honda Bournvita Maggi Bata Tata Indicom Sony Thums Up Surf Philips RIN Godrej Videocon Maaza Amul Samsung Johnson & Johnson Head & Shoulders |
Get the entire list here.
What’s your take on this list? If you notice, most of these products are utilitarian in nature, but carving a brand positioning out of them is the challenge and is a lesson for all of us.
Also see: Branding 101 for Digital Brands
