Comments on: Traffic Stats of Indian Local Search Services – Who is Heading North?

By: sushmitha reddy

sushmitha reddy — Thu, 17 Dec 2009 20:44:03 +0000

i used their services, paid them a lot, they always think about selling but not about worthy customer service the kind they try to project when they come to sell. once selling is over they care a bull shit about the one who is feeding their business, and executives dont even realise that their salaries are paid from my hard own money

By: sushmitha reddy

sushmitha reddy — Thu, 17 Dec 2009 20:41:33 +0000

but just dial is the most un ethical company i have ever seen in my life of 50 years

By: Rhea

Rhea — Fri, 09 Oct 2009 11:19:25 +0000

True true, not much is happening in local search in India. The closest is the UGC effort in local listings with reviews such as restaurants, hotels, fast food chains. mouthshut.com seems to be the only one even that has built a model for consumer content.
rest are just around

By: nitin

nitin — Fri, 05 Jun 2009 04:15:41 +0000

UGC – it still does not make a lot of difference for a substantial amount of population. the only site, i feel in India, who has done will in this is mouthshut. burrp, also gets 75%+ traffic for its tv.

Actually, for local search in India, it is harder to monetise web traffic for lead generation then it is for phone queries. the only player which does that well is Sulekha and that too is loosing revenues on this front.

Google Local becoming a major player is not easy. The one big differentiator is quality of data. And JD has mastered the technique – when you call them for a search, they in turn ask you your business details. that helps to keep data fresh and updated. for online search, since there are only 40million active users and majority are not business owners, therefore for online players, its a little more costly to maintain quality data. Same holds for Google.

By: Ravi Bajaj

Ravi Bajaj — Thu, 04 Jun 2009 18:16:17 +0000

Can you use some better colors in your graph? I am hardly able to make out what the other traffic lines look like.

By: Anurag Aggarwal

Anurag Aggarwal — Thu, 04 Jun 2009 14:30:05 +0000

I am amazed that sites like onyomo.com and metromeal.com still feature on these write ups, these sites are sites with less than 50k UUs per month, I am sure there are better performing sites in this sphere.

Is there anything different that just dial and ask laila are doing that they are not plateauing like all other players. I am particularly concerned about burrp for their inability to grow traffic despite such great content. I feel the frequency and number of people searching for FnB related information is limited and plateaus fast. Adding more categories and push it aggressively will help. What is the opinion of industry experts?

But yes as someone said all these places get over 80% of their traffic from google again concerning. Isn’t it?

By: santosh123

santosh123 — Wed, 03 Jun 2009 09:36:46 +0000

I think their website is nowhere at par both in terms of design and search quality compared to any other local search players. I feel they should work on innovation and improve their naive search website design.

By: Manoj

Manoj — Wed, 03 Jun 2009 07:14:22 +0000

Other than Just Dial everyone is in for the valuation. Just Dial is 10+ years old, foundation is good. If you are following justdial.com you can see they are continuously innovating. They too have the money power but they are using their brain power

Local search in India have only one goal – how to beat Just Dial.

By: Ashish

Ashish — Tue, 02 Jun 2009 11:22:39 +0000

I agree – but data depth counts (and it shows up in the relative traffic as well).
The key qn is also to see how many of these services are able to engage users (using UGC et al)

By: puzzled

puzzled — Tue, 02 Jun 2009 11:20:17 +0000

Where people go on Justdial.com:

* 28.6% justdial.com
* 21.9% wwww.justdial.com
* 21.7% dv.justdial.com
* 17.2% search.justdial.com
* 4.7% hr.justdial.com

http://alexa.com/siteinfo/justdial.com

By: Someone

Someone — Tue, 02 Jun 2009 11:12:31 +0000

It would be interesting to know how many of these search engines get their traffic themselves. I mean, the traffic that they don’t earn from Google SEO.
I say this is important because as soon as google local becomes a real player (better data, better maps, better reviews maybe) all the SEO advantages for these “local search engines” will vanish.
The truth is, all search starts from google, the user writes his query in the google search bar and not justdial/asklaila/onyomo search bar. It’s didn’t matter if these search engines didn’t have an engine at all, just a local directory would suffice.