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	<title>Comments on: Web2.0 is a Big Myth in Enterprise World &#8211; Accenture&#8217;s Chief Scientist</title>
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	<link>http://www.pluggd.in/technology/web20-is-a-big-myth-in-enterprise-world-accentures-chief-scientist-2849/</link>
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		<title>By: Jeremiah Ryan</title>
		<link>http://www.pluggd.in/technology/web20-is-a-big-myth-in-enterprise-world-accentures-chief-scientist-2849/comment-page-1/#comment-89934</link>
		<dc:creator>Jeremiah Ryan</dc:creator>
		<pubDate>Fri, 28 Nov 2008 22:13:57 +0000</pubDate>
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		<description>Web 2.0 has not really happened yet, marketing types have hijacked the original concept of Web 2.0 and turn it into a style discription for webdesigners. It can mean anything form the basic larger text colourful css design fashion to RIA based upon JAvaScript and the DOM to (dare I say it AJAX) anything of a new and fancy nature. The original Web 2.0 concept referred to the next major of Internet development (not happened yet) such as the introduction and adoption of IPV6 or another and yet undeveloped protocol that would sit on HTTP or replace it.

Jere Ryan
http://www.bookmeetingroom.com
(A web 2.0 SaaS web application....???)</description>
		<content:encoded><![CDATA[<p>Web 2.0 has not really happened yet, marketing types have hijacked the original concept of Web 2.0 and turn it into a style discription for webdesigners. It can mean anything form the basic larger text colourful css design fashion to RIA based upon JAvaScript and the DOM to (dare I say it AJAX) anything of a new and fancy nature. The original Web 2.0 concept referred to the next major of Internet development (not happened yet) such as the introduction and adoption of IPV6 or another and yet undeveloped protocol that would sit on HTTP or replace it.</p>
<p>Jere Ryan<br />
<a href="http://www.bookmeetingroom.com" rel="nofollow">http://www.bookmeetingroom.com</a><br />
(A web 2.0 SaaS web application&#8230;.???)</p>
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		<title>By: Nilima</title>
		<link>http://www.pluggd.in/technology/web20-is-a-big-myth-in-enterprise-world-accentures-chief-scientist-2849/comment-page-1/#comment-89838</link>
		<dc:creator>Nilima</dc:creator>
		<pubDate>Thu, 27 Nov 2008 09:59:11 +0000</pubDate>
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		<description>Hello All, I think there is some confusion here among web2.0, collaboration and social networking. Checkout cyn.in (http://cyn.in) to have a better idea of what is web2.0 for enterprise.</description>
		<content:encoded><![CDATA[<p>Hello All, I think there is some confusion here among web2.0, collaboration and social networking. Checkout cyn.in (<a href="http://cyn.in" rel="nofollow">http://cyn.in</a>) to have a better idea of what is web2.0 for enterprise.</p>
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		<title>By: Umang</title>
		<link>http://www.pluggd.in/technology/web20-is-a-big-myth-in-enterprise-world-accentures-chief-scientist-2849/comment-page-1/#comment-87703</link>
		<dc:creator>Umang</dc:creator>
		<pubDate>Sat, 11 Oct 2008 11:57:43 +0000</pubDate>
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		<description>To add to what I was talking about:
http://www.37signals.com/svn/posts/1301-in-the-world-of-ideas-to-name-something</description>
		<content:encoded><![CDATA[<p>To add to what I was talking about:<br />
<a href="http://www.37signals.com/svn/posts/1301-in-the-world-of-ideas-to-name-something" rel="nofollow">http://www.37signals.com/svn/posts/1301-in-the-world-of-ideas-to-name-something</a></p>
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		<title>By: 2k8 &#8250; Web 2.0 and businesses</title>
		<link>http://www.pluggd.in/technology/web20-is-a-big-myth-in-enterprise-world-accentures-chief-scientist-2849/comment-page-1/#comment-87608</link>
		<dc:creator>2k8 &#8250; Web 2.0 and businesses</dc:creator>
		<pubDate>Wed, 08 Oct 2008 12:17:58 +0000</pubDate>
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		<description>[...] Web2.0 is a Big Myth in Enterprise World  [...]</description>
		<content:encoded><![CDATA[<p>[...] Web2.0 is a Big Myth in Enterprise World  [...]</p>
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		<title>By: Prashant Singh</title>
		<link>http://www.pluggd.in/technology/web20-is-a-big-myth-in-enterprise-world-accentures-chief-scientist-2849/comment-page-1/#comment-87600</link>
		<dc:creator>Prashant Singh</dc:creator>
		<pubDate>Wed, 08 Oct 2008 11:00:07 +0000</pubDate>
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		<description>thats what the world need . Accenture guys talking about Web2.0
its like Queen of England saying &quot; If they don&#039;t have bread , why don&#039;t they eat Cake&quot; . Clueless &quot;Suits&quot; !! 

Look at the &quot;insights &quot;

&quot;My speculation would be that sites such as Facebook and Myspace will begin to create enterprise editions, so that enterprises, whether its GM or Accenture, would have rather than building their own internal social network, they would rent out a corporate version, software as a service. I think thats the direction corporations are likely to go.&quot;

ya ! Facebook will fork out  an enterprise &quot;white Label&quot; &quot;closed&quot; Soc Nw. [ and probably Accenture will help them doing that @ $18/Hr?? ]. 
what about duplication of social graph and moving data outside of organizatioal boundry to main grpah of FB . 

Haven&#039;t he heard of Ning and BraodBAnd Mechanics , Ning BTW is Powering a few enterprise Soc Nw. too . 

And about Second Life and Virtual World 

&quot;I don’t think non-gaming virtual worlds have much to offer. There are specific components or ideas within virtual worlds that are interesting. But for enterprises, investing or setting up shop in a virtual world is a huge business risk, especially in worlds with proprietary currency, such as Second Life’s Linden Dollars. They add very little value except maybe in building design, or architecture, where it might potentially be useful to have a 3-D avatar walking through a 3-D world.&quot;
 
SL&#039;s USP is that its a Non Gaming VR world . Try telling all this  to Wipro, Amazon, SUN,Arcelor Mittal and 100s of other companies who work there . Dow Jones do stock board in SL and Solar eclipse was transmitted live to SL . all these guys were idiot ?</description>
		<content:encoded><![CDATA[<p>thats what the world need . Accenture guys talking about Web2.0<br />
its like Queen of England saying &#8221; If they don&#8217;t have bread , why don&#8217;t they eat Cake&#8221; . Clueless &#8220;Suits&#8221; !! </p>
<p>Look at the &#8220;insights &#8221;</p>
<p>&#8220;My speculation would be that sites such as Facebook and Myspace will begin to create enterprise editions, so that enterprises, whether its GM or Accenture, would have rather than building their own internal social network, they would rent out a corporate version, software as a service. I think thats the direction corporations are likely to go.&#8221;</p>
<p>ya ! Facebook will fork out  an enterprise &#8220;white Label&#8221; &#8220;closed&#8221; Soc Nw. [ and probably Accenture will help them doing that @ $18/Hr?? ].<br />
what about duplication of social graph and moving data outside of organizatioal boundry to main grpah of FB . </p>
<p>Haven&#8217;t he heard of Ning and BraodBAnd Mechanics , Ning BTW is Powering a few enterprise Soc Nw. too . </p>
<p>And about Second Life and Virtual World </p>
<p>&#8220;I don’t think non-gaming virtual worlds have much to offer. There are specific components or ideas within virtual worlds that are interesting. But for enterprises, investing or setting up shop in a virtual world is a huge business risk, especially in worlds with proprietary currency, such as Second Life’s Linden Dollars. They add very little value except maybe in building design, or architecture, where it might potentially be useful to have a 3-D avatar walking through a 3-D world.&#8221;</p>
<p>SL&#8217;s USP is that its a Non Gaming VR world . Try telling all this  to Wipro, Amazon, SUN,Arcelor Mittal and 100s of other companies who work there . Dow Jones do stock board in SL and Solar eclipse was transmitted live to SL . all these guys were idiot ?</p>
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		<title>By: neemie</title>
		<link>http://www.pluggd.in/technology/web20-is-a-big-myth-in-enterprise-world-accentures-chief-scientist-2849/comment-page-1/#comment-87596</link>
		<dc:creator>neemie</dc:creator>
		<pubDate>Wed, 08 Oct 2008 08:47:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.pluggd.in/technology/web20-is-a-big-myth-in-enterprise-world-accentures-chief-scientist-2849/#comment-87596</guid>
		<description>Web 2.0 as Swaminathan defines it doesn&#039;t exist. Only because its a meme that adapts with our understanding of it. He focusses on the Social Media aspect of Web 2.0, and I agree, these are not yet positioned to benefit non consumer-oriented firms.

As for the bigger Web 2.0 picture - not sure why a Chief Scientist would be commenting on it, but the McKinsey survey indicates positive Enterprise 2.0 trends: http://www.mckinseyquarterly.com/article_page.aspx?L2=16&amp;L3=16&amp;ar=1913&amp;pagenum=1</description>
		<content:encoded><![CDATA[<p>Web 2.0 as Swaminathan defines it doesn&#8217;t exist. Only because its a meme that adapts with our understanding of it. He focusses on the Social Media aspect of Web 2.0, and I agree, these are not yet positioned to benefit non consumer-oriented firms.</p>
<p>As for the bigger Web 2.0 picture &#8211; not sure why a Chief Scientist would be commenting on it, but the McKinsey survey indicates positive Enterprise 2.0 trends: <a href="http://www.mckinseyquarterly.com/article_page.aspx?L2=16&#038;L3=16&#038;ar=1913&#038;pagenum=1" rel="nofollow">http://www.mckinseyquarterly.com/article_page.aspx?L2=16&#038;L3=16&#038;ar=1913&#038;pagenum=1</a></p>
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		<title>By: Sumeet</title>
		<link>http://www.pluggd.in/technology/web20-is-a-big-myth-in-enterprise-world-accentures-chief-scientist-2849/comment-page-1/#comment-87594</link>
		<dc:creator>Sumeet</dc:creator>
		<pubDate>Wed, 08 Oct 2008 08:36:57 +0000</pubDate>
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		<description>Main use of web 2.0/Enterprise 2.0 is to make collaboration and knowledge sharing happen (as per McKinsey E2.0 survey 2008).
1.0 or 2.0 no big difference, but user behavior certainly needs to change for larger adoption.  Usage will increase on its own with google generation, but will take longer, so educate employees and increase adoption.

Challenges are still the same; not technology but adoption and security.  Using E2.0 as SaaS for bigger organizations is still distant because of security concerns.
Just do a survey in any organization and you will find a lot of people who may be writing blogs and networking on linkedin but the same guy wont be using the enterprise 2.0 platform of his/her organization. As per a recent survey 50% of net usage in Bangalore is for networking sites. 

Reasons:
- people need visibility and networking beyond the enterprise
- usability problems further decrease adoption</description>
		<content:encoded><![CDATA[<p>Main use of web 2.0/Enterprise 2.0 is to make collaboration and knowledge sharing happen (as per McKinsey E2.0 survey 2008).<br />
1.0 or 2.0 no big difference, but user behavior certainly needs to change for larger adoption.  Usage will increase on its own with google generation, but will take longer, so educate employees and increase adoption.</p>
<p>Challenges are still the same; not technology but adoption and security.  Using E2.0 as SaaS for bigger organizations is still distant because of security concerns.<br />
Just do a survey in any organization and you will find a lot of people who may be writing blogs and networking on linkedin but the same guy wont be using the enterprise 2.0 platform of his/her organization. As per a recent survey 50% of net usage in Bangalore is for networking sites. </p>
<p>Reasons:<br />
- people need visibility and networking beyond the enterprise<br />
- usability problems further decrease adoption</p>
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		<title>By: Pranav Bhasin</title>
		<link>http://www.pluggd.in/technology/web20-is-a-big-myth-in-enterprise-world-accentures-chief-scientist-2849/comment-page-1/#comment-87592</link>
		<dc:creator>Pranav Bhasin</dc:creator>
		<pubDate>Wed, 08 Oct 2008 07:53:02 +0000</pubDate>
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		<description>The problem with most enterprises is that they want to be closed to the world as far as information sharing is concerned. They are just too worried about their intellectual property to realize that there is a lot more innovation happening outside of the company.

What Web 2.0 enabled collaboration to a very strong level among individuals and made information sharing and consumption really easy. If any enterprise has to benefit from Web 2.0, they have to first open up to the world.

Otherwise, you can call it a myth and keep doing things the way you are used to.</description>
		<content:encoded><![CDATA[<p>The problem with most enterprises is that they want to be closed to the world as far as information sharing is concerned. They are just too worried about their intellectual property to realize that there is a lot more innovation happening outside of the company.</p>
<p>What Web 2.0 enabled collaboration to a very strong level among individuals and made information sharing and consumption really easy. If any enterprise has to benefit from Web 2.0, they have to first open up to the world.</p>
<p>Otherwise, you can call it a myth and keep doing things the way you are used to.</p>
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		<title>By: Umang</title>
		<link>http://www.pluggd.in/technology/web20-is-a-big-myth-in-enterprise-world-accentures-chief-scientist-2849/comment-page-1/#comment-87591</link>
		<dc:creator>Umang</dc:creator>
		<pubDate>Wed, 08 Oct 2008 07:41:06 +0000</pubDate>
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		<description>Well, you can either use one paragraph to describe it using terms like collaboration, 2nd generation, conversation, etc.
Or you can just call it Web 2.0.

There is no myth here. It is real. How you refer to it is up to you.

Calling a phenomenon like this a myth is pretty short-sighted, or even down right arrogant, IMO.</description>
		<content:encoded><![CDATA[<p>Well, you can either use one paragraph to describe it using terms like collaboration, 2nd generation, conversation, etc.<br />
Or you can just call it Web 2.0.</p>
<p>There is no myth here. It is real. How you refer to it is up to you.</p>
<p>Calling a phenomenon like this a myth is pretty short-sighted, or even down right arrogant, IMO.</p>
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