Tag Archives: understanding customer needs

11 Jun

How Smart Companies Understand User Needs (and Exploit them)

By sinha 7 Comments
How Smart Companies Understand User Needs (and Exploit them)

This week’s theme is ‘Understanding User Needs’ [Read the first part: Understanding User Needs – The Fundamental Motivation Theory) and here is presenting the second part in the series – How companies create product/service around user needs. The second part … Read More »

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09 Jun

Understanding User Needs – The Fundamental Motivation Theory

By sinha 6 Comments
Understanding User Needs – The Fundamental Motivation Theory

Understanding User Needs – The Basic Human Motivational Theory. Ever wondered why Enfield riders wave each other? Why people buy certain set of brands? Read More »

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08 Jun

This Week’s Theme – Understanding User Needs

By sinha No comments

From this week onwards, we are building a sense of discipline in producing weekly theme around what we will cover. Apart from regular startup stories, we will focus on particular topic – be it related to product strategy, technology, marketing … Read More »

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09 Feb

Product, Technology Or Customer? – Who comes first?

By sinha 4 Comments

“Some companies say, What product should we build with this technology? Some companies say, What technology do we need to build this product? Some companies say, What product would this customer buy?” – Evans, founder of Twitter (and Blogger). Which … Read More »

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