Tag Archives: substitutes

The hype and fall of SMS ads – Substitutes and Alternatives

A look at what went wrong with the SMS Ads in India. An understanding of substitutes and alternatives while pricing your product. Read More »

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Of Substitutes, Alternatives and Pigeons – Better Understand your Competition

Telecom Player competing with a pigeon? Well, yes – that’s the power of substitutes and alternatives! Read More »

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