Tag Archives: social media

06 Nov

[Peeve] When brands invite you home but don’t give you directions.

By Shamanth Rao No comments
[Peeve] When brands invite you home but don’t give you directions.

One peeve I have about businesses that get themselves a social media presence is that they often do something like this: Well. Okay. So you want me to follow you on Twitter and Facebook. If so, why don’t you tell … Read More »

 
07 Jun

A Look At How Top Brands Use Social Media

By Guest Author No comments
A Look At How Top Brands Use Social Media

If you see the overall social media adoption among the top 50 brand, you will see that most of these brands are moving beyond the traditional channels like Facebook pages and Twitter accounts to blogs, social applications, content thought leadership, viral campaigns, consumer generated campaigns and eventually models like sustainable online communities to engage their audiences, energize their loyal fans and facilitate word of mouth. Read More »

 
20 Feb

Rohan Rathore Is Alive But It’s Time He Dies [Irresponsibly Powerful Web]

By Guest Author 25 Comments
Rohan Rathore Is Alive But It's Time He Dies [Irresponsibly Powerful Web]

The Indian web is buzzing with the famous song, Tune Mere Jaana - Emptiness by a certain Rohan Rathore from IIT Guwahati who died of cancer after 15 days of recording the song for his lost love. Well the truth as … Read More »

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12 Aug

Indian Consumers harnessing the power of social media

By Kanupriya Sindhu 1 Comment
Indian Consumers harnessing the power of social media

After some international consumer movements and examples of Govt. authorities utilizing social media, here comes an Indian initiative which has become sort of a case study for consumers utilizing the power of social media in India.  Meter Jam – Say … Read More »

 
14 Jul

Become Our Fan and Get Rs.500? In your dreams!

By Guest Author 21 Comments
Become Our Fan and Get Rs.500? In your dreams!

A fan, sometimes also called aficionado or supporter, is a person with an intense, occasionally overwhelming liking and enthusiasm for something. Fans of a particular thing or person constitute its fanbase or fandom. They often show their enthusiasm by starting … Read More »

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18 May

Some Data to Wake You Up From Your Twitter Facebook Dream

By Guest Author 13 Comments
Some Data to Wake You Up From Your Twitter Facebook Dream

Everyone’s trying very hard to get more followers on Twitter and more Facebook Fans, in the hope of getting more visitors for the content they post. Before you set your next social media strategy, we’ve got some random data points … Read More »

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20 Mar

BuyThePrice- eCommerce With Quantity Based Differential Pricing (Review)

By Guest Author 7 Comments
BuyThePrice- eCommerce With Quantity Based Differential Pricing (Review)

BuyThePrice is an e-commerce startup by Hyderabad based myZingo. The site wants to leverage on the social media reach of its buyers to enable bulk buy discounts. The site uses a differential pricing slab based on the quantity of product … Read More »

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17 Mar

Technology is Aware, or will be?

By arvind 19 Comments
Technology is Aware, or will be?

Ok. Yet another post which digresses from core style of Pluggd.in. But then that’s the fun part of it! For over decades now we are a part of a society which breathes on technology and even survives by it. Be … Read More »

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05 Aug

Listen to Customers or Innovate? — Lessons from Facebook Redesign

By Vibhushan 6 Comments
Listen to Customers or Innovate? -- Lessons from Facebook Redesign

Facebook underwent a redesign of its site in March 2009 for which it drew a lot of flak. Despite of the negative from users, Facebook stuck to the new design; and eventually users also got used to it. Facebook continued its phenomenal growth even after the severe criticism on new design. This post talks about what can one infer from this event. Read More »

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