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BigAdda enables MicroBlogging for Bachchan- to Promote MicroBlogging in India
Indian Startups
1430 days ago sinha

BigAdda enables MicroBlogging for Bachchan- to Promote MicroBlogging in India

BigAdda is using an interesting strategy to promote microblogging - instead of directly reaching out to consumers, they are banking on BigB to lead the marketing pitch.Read More →
How should PR firm approach Bloggers – Part 2
Social Media in India
1430 days ago sinha

How should PR firm approach Bloggers – Part 2

Few days back, I talked about how PR firms should approach bloggers and in continuation with that, here are a few interesting results from APAC wide blogger survey (125 blogs) conducted by Text100, a PR Read More →
Corporate Blogging : Why do it? Few Tips and Warnings!
Social Media in India
1436 days ago sinha

Corporate Blogging : Why do it? Few Tips and Warnings!

Should corporates blog? Before corporates hit the publish button, here is what they should answer:
How should PR firms approach Bloggers?
Social Media in India
1459 days ago sinha

How should PR firms approach Bloggers?

Very recently a PR firm asked my opinion on the said topic, i.e. How should PR firms approach bloggers. Unlike media, bloggers are choosy and good bloggers do maintain a niche - so here are a few advice to PR firms:
Big B takes blogging seriously – Stays Candid. Will Invite Controversy
Social Media in India
1483 days ago sinha

Big B takes blogging seriously – Stays Candid. Will Invite Controversy

Last week, when BigAdda announced that Big B will start blogging @ BigAdda, I just dismissed the entire news as a marketing gimmick.

But Big B lives upto his commitment (as Read More →
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