Tag Archives: Social Media in India

21 Sep

Indian Government Releases Social Media Strategy Framework Draft

By Guest Author No comments

Earlier this month, the Government of India’s Ministry of IT & Communications released a social media strategy framework draft (pdf link). Given the GoI’s reputation as a laggard when it comes to technology, this was a bit of a surprise. … Read More »

 
30 Aug

Facebook vs. Orkut: New kid on the block wins and how!

By sangeet 10 Comments
Facebook vs. Orkut: New kid on the block wins and how!

Facebook recently displaced Orkut as the top social network in India. This is no mean feat. Social Networking is one of the few spaces where a first-mover advantage can mean a lot. The network efficiencies and advantages built up by … Read More »

 
04 Aug

Social Media and What Indian Businesses/Media/Celebrities Need to Know

By Vibhushan No comments

Social Media is the latest buzz word on internet and is the next stage of evolution of internet world. This post talks about the power of social media and one of its application for Indian businesses, which is exploiting the celebrity brand power over social media. Read More »

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09 Apr

YouSuggest – Social Suggestion Box for Brands

By sinha 5 Comments
YouSuggest – Social Suggestion Box for Brands

If you are a brand, you cannot ignore your users anymore. You need to reach out to them, collect feedback from them and most importantly, collect fresh ideas from people. YouSuggest is a Delhi based startup that enables brands to … Read More »

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04 Sep

How should startups approach bloggers?

By Sumeet Anand 10 Comments

Recently, I was invited by the OCC community to discuss how should startups approach bloggers. Here are a few points we discussed: Expectation First and foremost, set your expectations right.  Bloggers can get you initial visibility and help you attract … Read More »

 
22 Jul

Decoding the Firefox Guinness Record Marathon and Few Lessons for Startups

By you No comments
Decoding the Firefox Guinness Record Marathon and Few Lessons for Startups

Part 2 of 3-part series on Online Communities/Social Media. Well, I have been meaning to write about the Firefox Download Day and their grand record. One brand which used Social Media Marketing and an existing community to generate buzz like … Read More »

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26 Jun

BigAdda enables MicroBlogging for Bachchan- to Promote MicroBlogging in India

By sinha 2 Comments
BigAdda enables MicroBlogging for Bachchan- to Promote MicroBlogging in India

BigAdda is using an interesting strategy to promote microblogging – instead of directly reaching out to consumers, they are banking on BigB to lead the marketing pitch. BigAdda has enabled microblogging for BigB’s blog – http://blogs.bigadda.com/ab/ Considering that he blogs … Read More »

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26 Jun

How should PR firm approach Bloggers – Part 2

By sinha 4 Comments
How should PR firm approach Bloggers – Part 2

Few days back, I talked about how PR firms should approach bloggers and in continuation with that, here are a few interesting results from APAC wide blogger survey (125 blogs) conducted by Text100, a PR firm. “Bloggers are the new … Read More »

 
20 Jun

Corporate Blogging : Why do it? Few Tips and Warnings!

By sinha 6 Comments
Corporate Blogging : Why do it? Few Tips and Warnings!

Should corporates blog? Before corporates hit the publish button, here is what they should answer: Why Why blog? Is it just because of the latest fad called social media? There are only 4 reasons why corporates should ever blog: Creating … Read More »

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