Creating differentiation in an overly crowded market is difficult. Infact, if you ask any VC, they will never put money in a startup which is attempting to build business in a market where there are too many big players.
But then, it’s all about understanding the customer pain and offering something which is refreshing and adds value. Here are a few examples of products I switched to in the recent times.
Product Management is all about attention to detail and if you are an entrepreneur building that one big product, which can change the world, think of small features (sometimes, they are too small to be called features – they are mere utilities) that immensely enhances the user experience.
One of the main reasons why users prefer one product over the other is trust – and you don’t gain trust by putting up your uptime numbers. You gain trust by helping your users in their decision, by helping them to not commit mistakes when they are using the product. You gain immense trust when your product exactly understands the user intent and is a ‘F**king Cool” experience
Here are few examples from Google which reinforces the belief that ‘small is big’.
One’s heard often that 10 other people have exactly the same idea at the same time as you have it (or even earlier), and it boils down to execution, but it was still a very wow moment to come across a real world example of one such.There are opportunities galore. We often do not explore enough, or fail to understand the real pain points of the consumers we’re trying to address. It takes ears on the ground, and a continuous interpretation of what it all means, to identify what might serve, delight the consumer and differentiate the service.
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Appnomy – The Economy Of Apps
![The Product Strategy Workshop [Update]](http://www.pluggd.in/wp-content/uploads/2009/10/267_thumb.jpg)
