Facebook turned 6 yesterday and the company claims to have reached 400 million users – with 200 million added just in the last one year. Facebook is one classic company which asks it’s userbase on privacy policy to new features, yet makes the perfect balance between customer feedback and what’s right for the business
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Creating differentiation in an overly crowded market is difficult. Infact, if you ask any VC, they will never put money in a startup which is attempting to build business in a market where there are too many big players. But then, it’s all about understanding the customer pain and offering something which is refreshing and...
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My observation is that most organizations do not pay attention to the product usability while building their products. The myriad reasons, cited by misinformed product managers, product developers or management executives for not being able to address product usability during its development, are categorized under various headings below Neglector Usability is not that important as long...
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Here are the top 10 articles (based on traffic and comments) published in 2009 under the category Product Management.
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Why Product Managers/entrepreneurs must understand product pillars to build great products that live up the product promise?
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We conducted our first workshop early this month and the response was simply amazing. Now we are conducting a shorter version of the workshop along with TiE Bangalore and here are the details Date/Time: Thursday, 05 Nov 2009, 06:00 PM 08:30 PM Location: TiE Office, Suite Number: 3rd Floor , "A" Wing, Divyasree Chambers, Langford Road,...
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Facebook is cleverly using the user behaviour of wishing friends for festivals through status update to promote the newly launched user-tagging feature.
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Indian Startups’ Achilles' Heels – It's not really about funding, but is more of getting things right. The Achilles Heels, to me is the lack of Product Management Discipline in Startups. Here is a look at how few entrepreneurs end up building products that nobody else understands or rather, needs.
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What is a Product Management function? Why is it important for startups to inculcate the Product Management discipline into the company culture? Read on for details.
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Its very hip to talk about being data...
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Did you know how to choose colors for your portal? Well, if you are an entrepreneur then either you gotta have an eye for the right combo of colors or some good money to hire a great designer to do it all for you? Of course this post is another way of helping yourselves. Also, this post...
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Why do people use Facebook and Orkut to poke their friends (instead of emailing them?) How can you make a product simpler by following 'one-click-less' phenomena?
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This week’s theme is ‘Understanding User Needs’ [Read the first part: Understanding User Needs – The Fundamental Motivation Theory) and here is presenting the second part in the series – How companies create product/service around user needs. The second part takes the discussion to the
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Understanding User Needs - The Basic Human Motivational Theory. Ever wondered why Enfield riders wave each other? Why people buy certain set of brands?
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Copy writing is an art – and if you do not get it right, your product will surely look ugly. If not ugly, be assured that it won’t help you achieve what you aspired for. Here are two examples that I have noticed in the last few days where the message simply failed to create...
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It’s not just about startups, but also big businesses who live (and eventually die)  ‘I am the End User’ syndrome. Very often, I have come across situations where startups/product owners would say ‘We don’t need to explain this feature to the user. Anybody can easily understand how to use this’. To me, that argument is a...
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2007 saw plethora of startups launching their consumer portals – some of them have folded, some of them are still standing strong and some of them have taken a different route – the enterprise route. While there is no defined success path, I strongly believe that sometimes, consumer portals need to revisit their strategy and...
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Ah well! I am not talking about the book ‘The New New thing’, but about Indiatimes’ homepage which is full of ‘New, New’ thing. Have a look at the screenshot
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So who do you compete with? Lets ask – who does Indian Railways compete with? They are a monopoly, but the biggest competition comes from low cost airlines as well as bus travels. That’s the difference between substitutes
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“Some companies say, What product should we build with this technology? Some companies say, What technology do we need to build this product? Some companies say, What product would this customer buy?” – Evans, founder of Twitter (and Blogger). Which approach do you think works? Third option is of course, the most commonsensical one -  but the most...
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