Tag Archives: PR

Royal Challenge Undergoes a Royal Makeover

April 16, 2009, Bangalore: Royal Challenge (RC), a premium brand from United Spirits is now available in a contemporary and youthful international look.   The new RC bottle is short, squat and broad, with a slight taper that gives it an … Read More »

 

How should PR firms approach Bloggers?

Very recently a PR firm asked my opinion on the said topic, i.e. How should PR firms approach bloggers. Unlike media, bloggers are choosy and good bloggers do maintain a niche – so here are a few advice to PR … Read More »

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