Tag Archives: online advertising

29 Sep

By 2015, 75% of Internet Advertising Will be Social in Nature [Google’s Display Advertising Forecast]

By sinha No comments

Can Facebook do it? They have beaten Google in web traffic, but the monetization piece is still a long way to go. Having said that, Google admits the importance of social and has shared their insights/future of digital advertising. 50 … Read More »

 
12 Dec

Komli to represent PointRoll in India

By sinha 2 Comments

PointRoll, US based rich media advertising company has partnered with Komli and the latter will represent them in India (exclusive partnership). PointRoll’s proprietary technology enables

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26 Nov

Online Ad Networks in India – Complete List

By sinha 59 Comments
Online Ad Networks in India – Complete List

List of online ad networks in India, fundamentals of online advertising networks and their eCPM rates.

Here is the list: Read More »

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25 Oct

Display Ads Pricing down by 27%

By sinha 5 Comments
Display Ads Pricing down by 27%

Recession/Economic downturn is seeing a sharp decline in display ad pricing – and as per Pubmatic’s AdPrice Index, the overall advertising budget has been slashed by 27% – Entertainment sector seems to be one of the most prominent one – … Read More »

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15 Oct

Online Advertising : Launch of NetworkPlay, Ad Forecast trimmed by ZenithOptimedia

By sinha 2 Comments
Online Advertising : Launch of NetworkPlay, Ad Forecast trimmed by ZenithOptimedia

Media buying agency ZenithOptimedia (unit of Publicis Groupe), has reduced its forecast for adspend growth to 4.3 per cent in 2008 (down from the 6.6 % growth forecast it had published in  June earlier). In recent years, however, ad expenditure … Read More »

 
22 Sep

PubMatic Launches AdFlex, Campaign Fulfillment Service for Ad Networks

By sinha No comments
PubMatic Launches AdFlex, Campaign Fulfillment Service for Ad Networks

Pubmatic , the ad optimizing platform has launched Adflex, a transparent campaign fulfillment service designed to provide ad networks with publisher inventory in a flexible way The AdFlex fulfillment service is built for ad networks to instantly deliver inventory based … Read More »

 
17 Aug

PubMatic – maximize your revenue from online ads.

By sinha 10 Comments
PubMatic - maximize your revenue from online ads.

PubMatic is a new service that helps web site publishers run the highest paying ads from top ad networks.What is it? How does it work? To put it simple, PubMatic is a bridge between your site and the ad network … Read More »

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