IDG, the International Data Group that publishes technology magazines (PC World, which is no more in print and is available only online, ChannelWorld and CIO) has launched it’s ad network, TechNetwork in India.
The one year old ad network is looking at tying up with
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Time to time, we will try to bring you perspective on emerging industries. To start off, lets talk about the online advertising networks and the industry dynamics.
What are Online Ad networks?
Simply put, Online Ad networks connects advertisers
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The Indian advertising industry is expected to grow 61% by 2010 (with advertising spend climbing to Rs. 36,731 crore)
As per report by ZenithOptiMedia, “..expect advertising expenditure in India to increase from 0.50% of the gross domestic product (GDP) to 0.53% over the next three years,”
Worldwide, the ad industry is expected...
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India News Channel