Tag Archives: Online advertising in India

20 Apr

Bloggers: Adsense Not Enough? Start Your Own eCommerce Bijness

By Guest Author No comments
Bloggers: Adsense Not Enough? Start Your Own eCommerce Bijness

As a blogger the one thing we can do best is, write. Unfortunately, unlike a journalist that is not enough for a blogger. One has to take care of publishing, marketing and generating revenue as well. Traditionally, bloggers have been dependent on Google Adsense for revenue … Read More »

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21 May

IDG launches Ad Network, TechNetwork in India

By sinha 4 Comments
IDG launches Ad Network, TechNetwork in India

IDG,  the International Data Group that publishes technology magazines (PC World, which is no more in print and is available only online, ChannelWorld and CIO) has launched it’s ad network, TechNetwork in India. The one year old ad network is … Read More »

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12 Nov

Demystifying Online Advertising Network Business – Strategy, Indian Opportunity..and More

By sinha 14 Comments
Demystifying Online Advertising Network Business – Strategy, Indian Opportunity..and More

Time to time, we will try to bring you perspective on emerging industries. To start off, lets talk about the online advertising networks and the industry dynamics. What are Online Ad networks? Simply put, Online Ad networks connects advertisers

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05 Sep

SEM Market in India pegged at $ 225 million by 2010

By sinha 4 Comments

IAMAI has published a report on the Indian SEM market (Search Engine Marketing), and as per the report, industry is expected to grow from the present $112.5mn to $175mn by 2009 and $225mn by 2010. The growth is primarily driven … Read More »

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30 May

NetPrice – Manage your Advertising Spend

By sinha 4 Comments
NetPrice - Manage your Advertising Spend

Netprice is a SP Jain incubated startup that recently launched a set of interactive tools that can assist large brands in checking the performance of their advertising spend. The Tools also have ability to generate leads directly to the trade … Read More »

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19 May

TV Advertising in India – Cellular Phone Services Top the Ad Volume

By sinha No comments
TV Advertising in India - Cellular Phone Services Top the Ad Volume

TV advertising in India witnessed close to 29% growth in Q1’08 wildly driven by cellular phone services (as per AdEx study). The top 10 advertisers’ share aggregated to 19 % of the overall TV advertising during Q1’08; and the list … Read More »

 
16 Apr

Pubmatic Launches MediaKit, self service ad platform

By sinha 1 Comment
Pubmatic Launches MediaKit, self service ad platform

If you are a serious publisher and have a monetizable traffic on your site, you might want to sell the advertising space directly to advertisers, instead of sharing the pie with ad networks. PubMatic has launched a MediaKit tool that … Read More »

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14 Apr

Advertising Market in India: TV and Radio to grow faster than the Print

By sinha 3 Comments

According to the latest Pitch-Madison Advertising Outlook report, the electronics media industry will grow at 22 per cent in 2008, which will be a 3 percentage points more than the growth it achieved in 2007. Advertising Market Stats/Projections: The overall … Read More »

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03 Apr

Komli partners with eBay India

By sinha 7 Comments

eBay India announced partnership with Komli for the banner ad display on ebay.in Komli, as of now doesn’t seem to have a huge ad inventory; but partnership with eBay can potentially take them to the next level and the eBay … Read More »

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