Nokia announced plans to promote N97 Mini (they have even slashed the price of N97 Mini) using digital promotions and plans not to spend a single money on traditional media.
Great news for all ye online marketers (and bad one for the traditional media which still doesn’t understand the new media). But, before we speculate on success/failure of Nokia’s strategy, brace yourself for a shock – Nokia plans to spend upto Rs. 7 crores for marketing – and all of that in another 4 months (ad networks – are you reading this?).
