Today mobile phones have moved beyond their primary role of voice communications and have graduated to become an essential entertaining device for mobile users. We are in an era where users buy mobile phones not just to be in touch, today’s youth use it to express their thoughts, for social networking,
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AdaptivePath conducted a study around the mobile phone usage habits of rural India users and has some interesting findings to share: many non-literate research participants ignored the screen when using mobile phone. Rural users would leverage their spatial memory and gestures by memorizing patterns (i.e., pressing a button three times, remembering the patterns of numbers) or...
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Where and how do Indians use their mobiles? Especially in comparison with other emerging markets? Here are some interesting snapshots from Sy novate report: 57% of respondents are fine with mobile advertising
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