Tag Archives: marketing

15 Nov

Of Hype, Publicity and Negative PR – Where To Draw A Line

By Guest Author No comments
Of Hype, Publicity and Negative PR - Where To Draw A Line

Following is a mail that a startup founder received from a competitor few months back. Greetings, As a fellow startup, we know the biggest problem you must be facing right now. Users. Or more appropriately, the lack of them. That is where we … Read More »

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02 May

Can I Get The Menu Please? – Of Product Communication And Lost Customers

By Guest Author 4 Comments
Can I Get The Menu Please? – Of Product Communication And Lost Customers

I was with my friends at the UB City Mall in Bangalore last weekend. The only time I had been more uncomfortable was when I visited the Nepal’s Royal Palace, 10 yrs back. Just so many luxury and high end brands at … Read More »

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19 Jun

Future Group’s T24 Mobile GSM Service Launched in Andhra Pradesh, First Unpaid Service

By Guest Author 10 Comments
Future Group's T24 Mobile GSM Service Launched in Andhra Pradesh, First Unpaid Service

Future Group had earlier announced its telecom venture Talk24 in partnership with Tata Teleservices and the service is now being rolled out in Andhra Pradesh. T24 is positioning itself as an ‘Unpaid’ service by offering free talk time based on … Read More »

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15 Dec

A Lesson or two in Marketing from Seth Godin [Power of Freebie]

By sinha 11 Comments
A Lesson or two in Marketing from Seth Godin [Power of Freebie]

Seth Godin, better known for coining the word ‘permission marketing’ has launched a free ebook ‘What Matters Now’, that brings together 70 big thinkers and each one of them shares an idea – 1 page: 1 author.

The book is free (download it from here, also embedded towards the end of this post), but the real reason why this book launch is extremely important is this – Seth is launching Linchpin on Jan 26, 2010 and the free ebook is precursor to keep the buzz going. Read More »

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25 Nov

Indians support Brands that support Good Causes [Marketing Mantra]

By sinha 3 Comments
Indians support Brands that support Good Causes [Marketing Mantra]

Ever wondered why Tata Tea would spend so much of money/effort in ‘Jaago re’ campaign? Well, it turns out that 76% Indians would recommend a brand that supports a good cause. A study conducted by goodcause Consumer study has interesting … Read More »

 
17 Nov

Periodic Table of Marketing [Useful]

By sinha 3 Comments
Periodic Table of Marketing [Useful]

The periodic table pretty much sums all your marketing needs (more valid for consumer startups) – be it marketing sources, to how few tools can help convert prospects into customers, the tools available for all your marketing needs and how one can ‘wow’ the customers. Read More »

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