Tag Archives: marketing tips

15 Mar

Don’t Serve Me Momo With Ketchup – Respect The Tag Or Die

By Guest Author 4 Comments
Don’t Serve Me Momo With Ketchup – Respect The Tag Or Die

In my quest for good non-rice food in Bangalore, I recently bumped into something that is pretty rare out here, a street side Momo stall. At Rs.35 for 8 pieces this was double of what one would pay in Delhi. The … Read More »

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20 Jan

Marketing Lessons from MNP – How NOT To Compete

By Guest Author 2 Comments
Marketing Lessons from MNP - How NOT To Compete

Nation wide MNP is live from today in India and there is already a sea of ads from all operators trying to woo customers into their network. Suddenly all operators are talking about their great network coverage, customer care friendliness … Read More »

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04 Aug

Startups, Can you really outsource marketing?

By sinha 12 Comments

Why tech startups fail at marketing? The wait for ‘right man’ is a never-ending wait and founders aren’t interested in doing what they have set out for the marketing role? Why? Read More »

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22 Jul

Does your Brand have a Fragrance? Tips on How to create Brand Property

By sinha 4 Comments
Does your Brand have a Fragrance? Tips on How to create Brand Property

[Part of ‘Marketing Tips for Small Businesses’ series started by Mayank, head of marketing at Redbus.in. This article demystifies the concept of brand property and Mayank has shared interesting case studies in the article. Do share your opinion/comments.] Brand properties … Read More »

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14 Jul

Effective Marketing Tips for Startups & Small Businesses

By sinha 5 Comments
Effective Marketing Tips for Startups & Small Businesses

[Part of ‘Marketing Tips for Small Businesses’ series started by Mayank, head of marketing at Redbus.in. Read the first part : Demystifying Branding – Startups, Are you Reading this? ] Most start-ups do action-oriented marketing rather than the create-awareness and … Read More »

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01 Jul

Demystifying Branding – Startups, Are you Reading this?

By sinha 9 Comments
Demystifying Branding – Startups, Are you Reading this?

[This is a series of short articles started by Mayank Bidawatka, head of marketing at Redbus.in. The first part is 101 of branding, perception management and why startups should really care about it!] What is a brand? Without getting into … Read More »

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27 Apr

Why Seasonality Matters? Few Lessons from Google

By sinha 3 Comments
Why Seasonality Matters? Few Lessons from Google

Today is Samuel Morse’s birthday! How do I know? Google tells me

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03 Jun

How startups can use free classifieds as an effective and cheap marketing tool?

By you 23 Comments

[Guest post by Amit of goforads, a classified portal.] Online classifieds today provide a very easy, fast and free medium for sellers to reach out to customers. However while going classifieds way to advertise your products/ website or business it … Read More »

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