Tag Archives: marketing resource for entrepreneurs

Of Loyalty Points and Whether Brands should expect Customers to be a ‘Loyal’ Dog?

By sinha 3 Comments

[Part of ‘Marketing Tips for Small Businesses’ series started by Mayank, head of marketing at Redbus. This opinionated article dwells over the concept of loyalty points started by most of the organizations and whether they are useful or not. Do … Read More »

economics of loyalty points, entrepreneurship resources, marketing resource for entrepreneurs, marketing resource for small business

22 Jul

Does your Brand have a Fragrance? Tips on How to create Brand Property

By sinha 4 Comments

[Part of ‘Marketing Tips for Small Businesses’ series started by Mayank, head of marketing at Redbus.in. This article demystifies the concept of brand property and Mayank has shared interesting case studies in the article. Do share your opinion/comments.] Brand properties … Read More »

brand property, marketing resource for entrepreneurs, marketing resource for small business, marketing tips, tips on creating brand

15 Jul

The Art of Product Positioning – Do you know the right position?

By sinha 5 Comments

[Part of ‘Marketing Tips for Small Businesses’ series started by Mayank, head of marketing at Redbus.in. This article demystifies the concept of product positioning.] What is a Position and what is Positioning? Position is, as the word suggests, a perception … Read More »

art of product positioning, marketing resource for entrepreneurs, marketing resource for small business, perception management, product positioning

14 Jul

Effective Marketing Tips for Startups & Small Businesses

By sinha 5 Comments

[Part of ‘Marketing Tips for Small Businesses’ series started by Mayank, head of marketing at Redbus.in. Read the first part : Demystifying Branding – Startups, Are you Reading this? ] Most start-ups do action-oriented marketing rather than the create-awareness and … Read More »

marketing resource for entrepreneurs, marketing resource for small business, marketing tips

01 Jul

Demystifying Branding – Startups, Are you Reading this?

By sinha 9 Comments

[This is a series of short articles started by Mayank Bidawatka, head of marketing at Redbus.in. The first part is 101 of branding, perception management and why startups should really care about it!] What is a brand? Without getting into … Read More »

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