Earning loyalty Lots of companies are giving away points in the hope...
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Brand properties Creating a brand property that sticks is probably the greatest communication strategy. A brand property is...
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What is a Position and what is Positioning? Position is, as the word suggests, a perception in someone’s mind and, without getting too technical about it, positioning is all that you do...
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Most start-ups do action-oriented marketing rather than the create-awareness and then wait-and-watch marketing. The awareness creating route is a great one, but for those who...
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What is a brand? Without getting into a technical explanation, a brand is the perception an individual / community carries about the product/service/company. The...
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