Posts Tagged ‘ marketing in rural india ’

The flip side of going Rural: A look at the challenges in cracking the Indian rural market

November 19, 2009
The flip side of going Rural: A look at the challenges in cracking the Indian rural market

There has been a considerable amount of discussion on rural India of late (and not just on Pluggd.In) and the opportunity it presents and one almost gets tired of the rate at which CK Prahlad is being quoted these days. Rural India definitely does present immense opportunity but for everyone trying to make millions...
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Posted in india | 1 Comment »

Plundering Rural India? Yes, that’s an opportunity!

November 19, 2009
Plundering Rural India? Yes, that’s an opportunity!

Yes, there are opportunities within the Green Revolution. But only for the middlemen that is. What was at one time the backbone of our country – is now slowly turning out to be the knife at the nape of an urban consumer. Yes, vegetables; I mean just look at the way the staples cost...
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Posted in Indian Startups | 28 Comments »

QuestionBox – Bringing Search Engine to Rural India

August 4, 2009
QuestionBox – Bringing Search Engine to Rural India

QuestionBox is an interesting initiative that is attempting to bring search engine to rural India. Essentially, QuestionBox is a simple telephone intercom
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Posted in Indian Startups | 1 Comment »