Tag Archives: marketing in rural india

Online Matrimony Reaches Rural India – Bharat Matrimony and Srei Sahaj Announce Partnership

Srei Sahaj has tied-up with up Bharat Matrimony to enable matrimonial services on the Sahaj portal for rural audience. Srei Sahaj has ~12,000 Common Service Centers in 6 states through which it is already providing services like bill payment, railway … Read More »

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Business Model 101: The flip side of going Rural: A look at the challenges in cracking the Indian rural market

Business Model 101: The flip side of going Rural: A look at the challenges in cracking the Indian rural market

There has been a considerable amount of discussion on rural India of late (and not just on Pluggd.In) and the opportunity it presents and one almost gets tired of the rate at which CK Prahlad is being quoted these days. … Read More »

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Plundering Rural India? Yes, that’s an opportunity!

Plundering Rural India? Yes, that's an opportunity!

Yes, there are opportunities within the Green Revolution. But only for the middlemen that is. What was at one time the backbone of our country – is now slowly turning out to be the knife at the nape of an … Read More »

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QuestionBox – Bringing Search Engine to Rural India

QuestionBox – Bringing Search Engine to Rural India

QuestionBox is an interesting initiative that is attempting to bring search engine to rural India. Essentially, QuestionBox is a simple telephone intercom

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