Tag Archives: market report

India’s Smartphone Market: 68% Annual Growth, iOS captures 2.6%

India’s Smartphone Market: 68% Annual Growth, iOS captures 2.6%

As per IDC’s latest mobile phone tracker data, India witnessed a growth of 6% (y-o-y) in mobile phone shipments, but there was a minor decline of 3% Vs. previous quarter (January-March 2011). In absolute terms, the market clocked a shipment … Read More »

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150 million Indians are e-Commerce Ready [Report]

150 million Indians are e-Commerce Ready [Report]

About 150 million people in India or around 75 million households are ready for ecommerce in India today. However, less than 10 million are engaged in active ecommerce today. The study adopted criteria of Income, Education and Occupation to arrive … Read More »

 

Report: Mobile Phone Shipments Fall 3%, Smartphone Market Grows at 96% Y-o-Y

The smartphone segment saw a significant traction for Apple’s iOS platform, which captured a share of 2.6% in Q2 2011, as against a negligible share in the previous quarter. In terms of growth momentum, Android led with the highest growth rate of 10%, quarter-on-quarter. Read More »

 

Statistics: Maharashtra Has The Largest Internet And Broadband Subscriber Base

Statistics: Maharashtra Has The Largest Internet And Broadband Subscriber Base

India’s mobile market is growing at a tremendous rate and nobody can doubt that. It’s not just the number of subscribers that is rising but the way that subscribers are using their mobiles is changing too. It’s no wonder that … Read More »

 

MP3 Player Is The Top Decision Parameter When Deciding A Mobile To Buy [Report]

MP3 Player Is The Top Decision Parameter When Deciding A Mobile To Buy [Report]

Karbonn and Maxx fall behind, even after spending as much as the likes of Micromax and Spice in recent times in terms of advertisements. This probably has to do with the fact that the market feedback on their products and service quality in the market hasn’t been too good. Shows that you have to back up good marketing with good products, for it too really work. Good products can generally work by themselves (case in point being HTC, among the international brands), but good marketing alone doesn’t work in the long term. Read More »

 

What’s the Average Bounce Rate of Email Campaigns in India?

What’s the Average Bounce Rate of Email Campaigns in India?

What’s the average bounce rate of email campaigns in India?
What’s the average bounce rate of email campaigns in India? How many emails should you send to get to the right conversion? Read More »

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The Rise of Mobile Only Internet Generation in India [41% Prefer Mobile To Access Internet]

The Rise of Mobile Only Internet Generation in India [41% Prefer Mobile To Access Internet]

Desktop Internet has a limited reach in India (the best-case number is 70 million users) and Mobile Internet has shown immense potential in the country, especially with the rise of Mobile only Internet generation, i.e. those whose primary device to … Read More »

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Android App Market Growth Outpaces iOS, App Prices Move Upwards [Report]

Android App Market Growth Outpaces iOS, App Prices Move Upwards [Report]

Android App market is growing at a phenomenal rate and while its too early to talk about monetization opportunities for apps in Android, it’s expected that given this rate, Android market will have more apps than Apple store by 2012. … Read More »

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MNP Public Opinion – Airtel For Network Coverage, DOCOMO For Rate Plan

MNP went live last week and the buzz around it seems to be limited to ads from the telcos. All the telcos are claiming themselves to be the best while the incumbent customers think otherwise. A Bangalore based startup, ZipDial, … Read More »

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