Gartner has published a list of top consumer mobile applications that is worth looking at. Though this is a global list, it’s pretty much application to India and other emerging markets. No. 1: Money Transfer This service allows people to send money to others using Short Message Service (SMS). Its lower costs, faster speed and convenience...
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Hype drives Hype – that’s what one gets to believe after reading Gartner’s Prediction for 2010 and beyond. By 2012, 20 percent of businesses will own no IT assets. The need for computing hardware, either in a data center or on an employee's desk, will not go away. However, if the ownership of hardware shifts to...
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Gamers constitute 41.2% of the total Active Internet users in India, a whopping 89% increase from the 2007,  as per a report by IAMAI. Typical Indian Gamer A typical India gamer is a Male from the Top 8 metros, has an average age of 26 years and belongs to the affluent SEC A. The average gamer...
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Nielsen recently conducted a global survey of more than 27,000 consumers in 54 countries to examine attitudes about paying for online content and to determine which content types consumers were most willing to support financially. The survey has interesting findings – consumers are willing to pay for ‘perceived’ quality. Music, movies, games and professionally produced...
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A study by IMRB and IAMAI suggests that there are only about 2 million users accessing Internet through their mobile phones and other mobile devices on an active basis, which means they use Internet on their Mobile at least once a month. As per the study, 27% mobile phones are Internet ready (127 million mobile...
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Mobile Applications - What is the retention rate of entertainment apps? How should one price their apps? This report by Flurry, a mobile analytics firm givesn an interesting perspective on people behavior and how they use apps.
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Mobile Social Networking in India - Males rule the chart, Youth drive the networking space.
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Mobile banking in India - What's the current trend? What are the popular banking service on mobile? Which is the most popular bank? Read on for more details.
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Matrimonial sites in India emerged as the top online advertisers for period June - August 2009.
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Market report covering Mobile Internet Users (urban) in India - What do they use mobile internet for? Emails? Information? Entertainment? Downloads?
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SMS, the humble messaging service of the mobile world recently celebrated its 15th birthday, an accidental invention that has demonstrated remarkable resilience and is still at the top. SMS usage continues to grow every year with more and more new innovative ways of utilizing its potential coming to the forefront. Indians are using SMS as...
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Today mobile phones have moved beyond their primary role of voice communications and have graduated to become an essential entertaining device for mobile users. We are in an era where users buy mobile phones not just to be in touch, today’s youth use it to express their thoughts, for social networking,
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Though mobile gaming in India is still in its nascence (SMS still constitutes the largest chunk of the VAS pie, mobile gaming is approximately 1%) With the onset of 3G, the mobile gaming industry, which is currently pegged at Rs...
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2008 was the year when everything went up – and the 09 recession is affecting all sectors and advertising industry  is definitely not left behind – as per
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Opera has released it’s March 2009 report and here are some interesting numbers
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Invention of cellular technologies and its evolution is the biggest boon to mankind. Telecommunication industry is growing at a rapid rate. There are 3.3 billion mobile subscribers worldwide, out of
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Here are the top 10 Indian sites, as per Opera Mini’s Feb 09 report: google.com orkut.com yahoo.com
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Cyber cafe drives majority of Internet consumption in India ~50% (read: India Internet Report 2007) and brands do need to go out and understand the audience profile in order to serve right ads. AC Neilsen recently did a survey (sample
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Geek says Firefox/Mac/Linux. What will a businessman’s choice be? Well, IE6/Windows. No matter how tech savvy
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Call it the failure of NDNC, but a recent study indicates that eight in 10 mobile phone users in India are receiving advertising messages over their phone,
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