IndiaTimes has redesigned its homepage. Looks like redesign is the only answer that media biggies find to address the stagnant growth. The redesign seems to come form “Rediff did it, so even we should try it”, herd mentality. Here are some features of the new design: The look and feel has more white into it. All the...
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Permission marketing is in and Indiatimes too has launched it’s ARBT (Ad RingBack Tone) service (read more about OnMobile’s ARBT launch) called AdRingles. Indiatimes 58888 will rope in advertisers, collect content in the form of ad RBTs from them and pass it on to the mobile operators, who will, in turn, offer these to the...
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IndiaTimes has launched an upgraded version of their mail product, MeraMail. The updates include a collection of new features called Ziplets: AJAXified interface – with contextual right click menus. SSO, i.e. Integration with other Indiatimes properties like flight blooking, shopping etc. Sensex graph and news feeds from ToI and ET. Option to tag emails (+ color codes) Better...
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Indiatimes, on the eve of India’s 60th Independence day has launched myIndiatimes, a personalization service that enables users to personalize their home page (by content of their choice, be it their indiatimes emails/feeds from other news sources/blogs etc) – quite similar to myYahoo/iGoogle. How does myIndiatimes work? Login to myIndiatimes (using your indiatimes...
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