While most of the social networks have failed, few players are still betting on the space as a viable play across content and networking. Indipepal, a recently launched product is attempting to converge content and social networking around few verticals. To start off, Indipepal has launched 3 verticals: NGOs: Database of NGO organizations, Defence: Content around Army/Navy/Air Force,...
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BigAdda claims a user base of 3 million (85% of the registered users are between the age group of 18 to 30 years with almost 32% being between 21 to 24 years). Barely 3 months back, they claimed 1.5 million users – so essentially,
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Minglebox,it seems has changed it’s track and instead of social networking is turning into a more useful social network – the new interface shows more focus on college courses, career advice etc. For instance, while registration, one can now opt for job and placement help from the site – the portal has also roped in...
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Yahoo India has launched SpotM, social network focused on Indian youth segment.
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What would be your first reaction if you come across a report that states BigAdda is more user friendlier than Facebook and orkut? Well, Juxtconsult has published a usability report (sample size: 200) that puts BigAdda (score: 6.9) ahead of Orkut (5.4), Facebook (4.5), MingleBox.com (5.4), MySpace.com (5.4), Yaari.com (5.3) and BharatStudent.com (5.2) in Website...
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BigAdda claims to have 1.5 million users and is adding 15,000 users daily. The social network is targeting 4-5mn$ in a year and is  betting big on it’s mobile presence. “We are reaching out to 40 mn internet users in the country, and with us going on to mobile platform, we will be able to...
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IndyaRocks has partnered with Eros Entertainment enabling Eros to promote their movies by building a community around their brand. Given the fact that social networks are facing a tough time with monetization. branded communities is surely one of the ways to create some buzz. Aside, IndyaRocks started as a socionet with focus on entertainment as well...
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Quite lately, I have been wondering about the dying hype/fad called social networking! These days, nobody talks about them..its all about twitter, friendfeed. Short conversations have taken over ‘add/find a friend’ features. A typical hype cycle? Oh well, this is what a hype curve looks like
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Reliance Technology Ventures Ltd, a wholly owned subsidiary of ADAG’s Reliance Capital has invested (undisclosed amount) in Pelago, a US based portal that launched whrrl, social networking site. Whrrl is a mobile centric socionet product that enables one to ask free form question to one’s network (for e.g. “Where should we go for dinner tonight?”)...
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MySpace, after the Korea launch is now gearing up for the official India launch. The India launch is happening on April 17th (Rock Concert @ Taj Land’s End Ampitheater, Mumbai) and the developer announcement will be made in Bangalore. It is expected that Chris DeWolfe- CEO of MySpace is flying in for the event. To...
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IndiaTimes has launched itimes, a social network with a big difference – you can make friends, chat with them, tag them, post videos and amazingly, you can email them too (shit! a feature that was missing in all other social networks!) Leaving the sarcasm aside, the socionet also has a gaming zone,...
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By now, you and I have sort of realized that most of the social network startup in India are losing out to Orkut. While reasons could vary from one startup to the other, it’s really important to understand why Indians use social networks. As per Nielsen’s research, 82 % want to keep in touch with...
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First things first – BigAdda has just launched ; so it won’t be fair to write it off but instead let me share my first feel of the product! I took a quick ride of and have mixed...
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