Tag Archives: group buying

05 Dec

What happens when you give Rs.100 for Rs.50? Impact Of TimesDeal on PayTM

By Guest Author Comments Off
What happens when you give Rs.100 for Rs.50? Impact Of TimesDeal on PayTM

Your site traffic goes up by 90%. That’s what happened with the latest deal on TimesDeal.com that was offering a mobile recharge of Rs.100 for Rs.50 via PayTM*. The deal was promoted across Times Group properties, both online and offline. … Read More »

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14 Nov

Pay Rs.29 To Enter A Lucky Draw – Really, What’s Happening To Daily Deals Sites?

By Guest Author No comments
Pay Rs.29 To Enter A Lucky Draw - Really, What's Happening To Daily Deals Sites?

Local deals business is dying and this is clearly visible from the move towards selling more products. We have talked earlier about how products (and not just spa deals) make more sense given the larger target audience that it can … Read More »

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01 Nov

Annoyance With Daily Deals And Group Buying Sites [Landing Page Optimization]

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Annoyance With Daily Deals And Group Buying Sites [Landing Page Optimization]

[Guest post by Rounak Jain, an undergrad student at BITS Pilani, Goa. He talks about the issues with landing page of Group buying and deals sites from a user's perspective. Reposted from his blog.] Hey daily deal/group buying websites, Why … Read More »

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23 Sep

Runpapa Brings Pull Based Group Buying For Cars and Bikes

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Runpapa Brings Pull Based Group Buying For Cars and Bikes

Almost all daily deal / group buying sites we have seen till date have been pushing deals for low ticket size lifestyle purchases. These deals mostly rely on impulsive purchase due to the price point. There is no planned purchase … Read More »

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05 Sep

Mumbai Based grtDeal Brings Group Buying To Real Estate Business

By sinha No comments
Mumbai Based grtDeal Brings Group Buying To Real Estate Business

While most of the group buying sites in India focus on small ticket service oriented deals, there is a huge demand for big ticket products ranging from say, cars to life style products to real estate properties. grtDeal is a … Read More »

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06 Jun

Of Group Buying, Value Erosion, Prisoner’s Dilemma & Defections

By Guest Author No comments
Of Group Buying, Value Erosion, Prisoner's Dilemma & Defections

When most of them defect, the SMB will now be fully dependent on the likes of Groupon for filling seats to recover their high-fixed cost. Great if you are Groupon, Living Social, Google Offers…, Epic win if you are a Consumer, Sucks if you are a SMB. You know what SMBs will do if this happens right? (and what will be left of the business model.) Read More »

 
16 May

IndyaRocks Closing The Loop of Local-Social-Mobile With DealYantra. Groupon Now?

By Guest Author 3 Comments
IndyaRocks Closing The Loop of Local-Social-Mobile With DealYantra. Groupon Now?

IndyaRocks, the Indian social networking site has launched a group buying site DealYantra. DealYantra brings you local deals from 6 cities viz. Bangalore, Delhi, Mumbai, Hyderabad, Pune and Chennai. The deals are from the usual categories such as food, lifestyle, … Read More »

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09 May

DealFace – Mouthshut too joins the deal wagon, launches a deal site

By sinha 8 Comments
DealFace - Mouthshut too joins the deal wagon, launches a deal site

Yet another deal site. After startups are done creating this “big deal” category (and we pat their back for this), biggies have woken up and are now launching their deal site (Rediff launched Rediff DealHoJaaye, Times Internet launched TimesDeals). Mouthshut … Read More »

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26 Apr

Rediff Does The Obvious. Launches a Deal Site

By sinha 6 Comments
Rediff Does The Obvious. Launches a Deal Site

There is something common between Microsoft and Rediff- both do not believe in being an early mover. While former has a history of climbing up the market share (by being a late entrant), Rediff surely does need a bit of … Read More »

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