Routeguru was the early entrant in landmark based driving direction service and while, several other companies followed (like Yahoo) the ‘route’, none of them were able to create a useful service (all of them had a regional strength and lacked pan India presence).
Google took the UGC approach earlier (with Map Maker) and even launched driving directions service, few months back. The company has now launched landmark based driving service (and also included navigational landmarks on mobile phone), which is primarily driven by the data collected via map maker service.
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Appnomy – The Economy Of Apps
