Success of convergence in recent time can be best described by camera mobiles which has gained more acceptance than cameras or mobiles alone. Even a less powerful camera combined with a mobile makes a more successful product than a powerful camera alone. Another example, IPL. All would agree that IPL is not about just cricket but a convergence of Bollywood and Cricket. While Bollywood markets it and brings the eye balls, the cricketers deliver the actual product. Imagine IPL without Bollywood. ICL, anyone?
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