Everyone has an idea, 1 in 10 get started, 1 in 100 get funded and 1 in 1000 reach some kind of scale. What decides which become successful?There is a lot of talk these days about entrepreneurship, specifically focusing on Ideas and …
Easy come, easy go is an old saying. If something’s not been really earned but been almost handed over as an entitlement or a gift, its value tends to get undermined over time, sometimes very rapidly as in the above example. There are enough examples all around of all types of businesses that have lost their way because they came into too much money without being questioned and without having to really work hard in a disciplined and focused manner.
Success of convergence in recent time can be best described by camera mobiles which has gained more acceptance than cameras or mobiles alone. Even a less powerful camera combined with a mobile makes a more successful product than a powerful camera alone. Another example, IPL. All would agree that IPL is not about just cricket but a convergence of Bollywood and Cricket. While Bollywood markets it and brings the eye balls, the cricketers deliver the actual product. Imagine IPL without Bollywood. ICL, anyone?
Seth Godin, better known for coining the word ‘permission marketing’ has launched a free ebook ‘What Matters Now’, that brings together 70 big thinkers and each one of them shares an idea – 1 page: 1 author.
The book is free (download it from here, also embedded towards the end of this post), but the real reason why this book launch is extremely important is this – Seth is launching Linchpin on Jan 26, 2010 and the free ebook is precursor to keep the buzz going.
There are innumerable articles and templates for preparing a business plan for start-ups. But what I found is that most of them are too exhaustive and so a strong de-motivator for an enthusiastic individual who wants to pen down his ideas and present it to his potential investors/advisers.
Immaterial of the scale of the business viz., financial size or employee size, the below business plan is a good starting point. When one has got this right, a large part of planning has been accomplished. Depending on one’s purpose, additional information and more details can always be added.