Tag Archives: bluetooth

18 Jun

Local Search + BlueTooth : More Powerful than LBS?

By sinha 6 Comments

When I last covered the bluetooth story of IPL’s Royal Challenger team, few things came out clearly: People are ready to try out bluetooth (unlike the regular belief and concerns regd. virus/spam etc) BlueRevolution is happening and advertisers are looking … Read More »

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16 Jun

Royal Challengers and Bluetooth advertising

By sinha 4 Comments
Royal Challengers and Bluetooth advertising

Royal Challengers,even though couldn’t perform at the IPL actually tried out interesting ways to generate hype around the team and distribute IPL related content. TeliBrahma, a Bangalore based company used bluetooth advertising

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