Affle

Microsoft India acquires 20% stake in Affle

By sinha No comments

Microsoft India has acquired 20% stake in Affle, UK based mobile VAS firm[Read our earlier review of Affle's SMS 2.0]. Affle had earlier raised $10mn from Singapore based PE firms and some individual investors in India; and will use the … Read More »

affle, microsoft india

06 Feb

Telecom Roundup :MTNL’s 3G (Commercial) Launched, Affle ‘partners with Idea/Spice..and more

By sinha No comments

MTNL has launched 3G commercially in Delhi and the current service costs a one-time activation fee of Rs 500 and a monthly rental of Rs 599. Cost: For making calls to another operator’s network, MTNL users will have to pay … Read More »

affle, idea, mobile, mtnl, spice

12 Sep

SMS 2.0 – Yeah Right!

By Pratyush Prasanna 8 Comments

Affle came up with “the next generation SMS” some time ago. They call it SMS 2.0. Airtel also tied up with them for this new version of SMS. I had the chance to analyze it a bit over the weekend … Read More »

affle, Airtel, sms 2.0

06 Jul

Permission Marketing and the new Mobile Advertising Mantra in India

By sinha 25 Comments

Wikipedia defines Permission marketing as : “Marketers will ask permission before they send advertisements to prospective customers. It is used by some Internet marketers, email/ telephone marketers. It requires that people first “opt-in”, rather than allowing people to “opt-out” only … Read More »