We covered GreenCD a few days back and here is an interesting interview with GSEC1 team. The interview was conducted by Rachita (guest author).
About GreenCD
The GreenCD will be an internet based “production house” for the music/movie and software industries. This innovative product will be a 
solution that will change the market demand from a speculative model to an on-demand business model. Working in conjunction with the GreenCD, this Company intends to develop Anti-Piracy software that will control piracy on the optical and digital music/movie media.
Following please find poignant facts from our interview with Kumar Ritesh, one of the founders of the company.
Tell us about GSEC1 Information Systems?
GSEC1 information Systems was founded by a group of talented IT Software/Management professionals in June 2008.
We are versatile, innovative, diversified – small but smart.
Tell us about the Green CD, what’s so special about it and why do you think we need it.
Everyone, no matter what industry sector, is watching their pockets and sticking to tight budgets. There does however seem to be an exception and that is in the Entertainment Industry with its flamboyant ethics. And due to its flamboyancy and extravagant way of marketing this industry, it has had a life changing effect on every walk of life in one way or another. It is an integral part of day to day lifestyle. Its ever increasing popularity, in whatever shape or form, is here to stay.
This is why we are aiming our unique service and product at the entertainment industry, with particular emphasis on the mus ic sector. Advancement in computer systems in various formats has made accessibility to music so easy. From initial stages of making music to cleaning it up, from accessibility to managing the business, Information Technology is an inherent part of the industry. Music labels worldwide rely totally on IT based platforms to manage their entire business operation; including music software development, research and marketing; hardware production; inventories and supply chain management; finance and retailing.
What’s the value proposition of your solution, how different is it from existing model
We are talking about supply and demand, the foundation of any profit making business. There is no point in producing something when there is no demand for it, or over producing when there is little demand. This is the basic principle of our product.
Our product will automate the whole of the supply chain management of the music industry from production to the sale at retailer outlet.
Existing business models, although equipped with high-end software and logistics solutions lack the governance, albeit having the infrastructure, to avoid such losses. We feel it is our duty to develop such a flexible software & hardware solution to connect every music company under one single managed service in order to fulfill such criteria for an “on-demand” supply.
- Speed. It will be the fastest channel to transfer music, upon release, to the listeners.
- Savings. Huge savings in loss of time and materials due to speculative over-rated albums; printing, transportation and related overheads.
- Access. 20 It will allow individuals to download “legal” copies of music immediately.
- Anti-Piracy. Most importantly a solution that will protect against copy music content and copyright.
Is this a ‘managed service’ solution?
Yes it is a managed service with client side CDs / DVDs vending device for distributors, retailers and individual users.
When will your product be available to the market?
We are set to release our solution to market April 2010.
Have you taken into consideration your end customer?
Yes and we have had discussions with two of the biggest music company’s of the country and we are also in touch with a multi-national 0Abrand. They feel very comfortable about our solution.
How big is this market and which areas do you intend to reach?
This solution has no boundaries; in fact it can even be adapted to other types of industry. This is a global solution and will cater to the global market. Let us just give you an example of the music industry, in India it is reputed at 777 crores (US$ 158 million).
Out of which the music CD market is approxi mately 367 crores and this is our target market.
The global market is standing at just under US$ 50 billion.
And, keep in mind, this same solution will also counter the movie and software industries.
What is your sales strategy?
We will take the proper lines of channel marketed through strategic alliances with propriety music/movie/software production houses, on-line service providers (OSPs), press and print media and promotional campaign services.
We are also in touch with one of the big name from retail business.
Tell us about yourself and your team? how you jumped onto the entrepreneur wagon?
I am IT professional with 10+ years of experience worked with some MNCs and startups. About my team I have 4 more people who promoted this company with me and all of them all IT professional from different vertical from networking, embedded product development, network security, web 2.0, open source technologies, QA and security audit consultancy.
Well we all of us had this stint from last 2 years thought this was right time get into it.
Your strengths?
My people are my strength. Sometimes they drive me – sometimes I drive them, it good to with team like what I have got here.
What have you achieved in the last 8 months?
We developed, produced and supplied a network appliance and network management software for a client in Europe. This was delivered ahead of time, in January 2009.
It was a mammoth task to complete with just 11 people, it was a case of all hands on deck working 24/7 for almost 4 months so its hats off to them for their determination and hard work.
What advice would you offer to people aiming like you?
Be focused, stay in the game and never run away from a challenges.
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Rachita writes articles in technology magazines and blogs, and loves to meet young people specially upcoming startups and share their joy & pain via writeups and blogs.
What value add does greencdhas have over competitors? aren’t there sufficient and proven products in market. Why anyone would consider them?
It is interesting to note that no greencd core team has multimedia expertise.
It is interesting to witness the constant shifting of balance between the various parties involved in (c) protection. Here’s a very interesting counter :
http://torrentfreak.com/piracy-has-become-mainstream-studies-show-090313/
-Sharda
http://www.novojuris.com
Hi Bipasha,
Nice to see your comment and concerns about Green CD. This solution is targeted to
music industry and to certain extent individual users. The value addition is by giving
unique supply chain model for the production house. This kind of solution is currently
not available in the market. There are other model which are available but those are not
targeted to the distribution channel.
The following are the value propositions of the solution.
1. It will allow the recording company’s retailers/distributors to sell CD/DVD on on demand basis
2. It will enable retailer customers to burn the CD/DVD at there place of business when ever they want
3. It will reduce the distribution cost of CD/DVD in terms of transportation and packaging
4. Improve the supply chain management for the distributors and will save time and money in terms of accounting and
tracking.
5. Reduce the cost of warehouse maintainability and storage
And regarding your concern about the multimedia expertise, this solution is nothing related to how the music recording
( mixing, editing etc..) is done. It’s about providing an software/hardware solution to the distribution house. If
you look at our profile we have exposure to various technologies and platform. And we are confident that we will be able to
provide that solution.
-GS
Hi Bipasha,
GreenCD will be proved to be a boon for all those music/movie industry who have been suffering huge losses due to wastage,transportation and packaging for all the movies/titles which are overhyped and doesn’t perform well in the market.Adding the proposition to the portfolio will have a positive edge on the competitors as the growth in profits of the GreenCD subscribed companies will be increasing exponentially as per according to the growth in the music industry but without the wastage losses whereas the competitors incur more than 30-40 % losses by using their traditional system of producing the CDs on the speculation basis.So here is the difference where a GreenCD subscribed company fearlessly produce the CDs of their own at their own premises on the on-demand basis without taking up the transportation costs.The companies will be able to satisfy growth and supply principle upfront in the healthy manner without the probability of dumping the CDs in the warehouses.
As of now there are no such proven products in the market which can forecast the demand of a particular movie/title as all of them works entirely on the speculation basis.The first and foremost principle of the GreenCD is that it is totally independent of speculation and works based on the demand and supply management chain.So anyone who wants his business of music distribution to work purely on the “All Profit and No Losses” basis will definitely consider GreenCD as the best option.
aha, so now you are saying that you are not the media expert but just a ‘smart’ distributor.
What was that anti-piracy talk then? Would you mind elaborating how will your anti-piracy solution work
Hi Bipasha,
This forum is not the right place to explain how the things are going to work but yes if you are interested to know more you can very well reach over the phone
or leave it.
-GS
hanky panky, no worries
Anti-Piracy Activities
NASSCOM on its part has launched many initiatives to deter and discourage piracy over the past few years. Some of these include:
* Removal of import duty on software
* Extensive Media campaign against piracy
* Software Management Seminars for EDP managers at metro cities
* Strict implementation of Code of Conduct for member companies of NASSCOM
* Awareness and training programs for police officers and law enforcement authorities
* Distribution of brochures and stickers explaining about “Software Piracy and the Law”
* Anti-Piracy Billboards, Hotline for piracy complaints
http://www.siia.net/piracy/whatis.asp Good one Read this..
Software Piracy
There is nothing worse than spending months or years developing a software product and then within hours or days of its release having a hacker reverse engineer the registration process and publish a crack.
CipherPack prevents this. Hackers can’t reverse engineer what they can’t see. Pack your install programs with CipherPack and only paying customers will be able to run it.
VERSITILITY
Despite its ease of use for piracy protection, CipherPack is literally packed with a host of features, which make it suitable for a number other tasks… amongst them:
* Secure file transmission
* Secure software distribution over the Internet
* Protecting personal information on a shared PC
Have a Look
Hi,
Every one from the Green -CD Team.
Its very fascinating news that has come up against piracy.Its even more interesting that the project has come up by our Indian company& Indian people.
well i have some qts for the Green-CD team .
1)How will this (product) benefit the Indian market?
2)which are the targeted industries & who all can be benefited in terms profit & safety?
3)what are the basic conceptualization of the product?
4) When will this be out in the market?
5)What is the expected profit margin according to the Green -CD Team?
hope Fully I will be getting answer to most of the qts above.
and from my side , u will have all the good luck for this project,& hopefully very soon the product will be displayed in the Indian as well as the global market.
ALL THE BEST!!!!!!!******!!!!!!!