Comments on: Rock On and Social Conversation @ Facebook vs. BigAdda

By: BigAdda claims 1.5mn user base – targets 4-5mn$ in a year |Technology and Business Startups in India

Fri, 29 Aug 2008 05:36:27 +0000

[...] thing and engagement is completely a diff – and BigAdda’s user engagement shows up in their Rock On microsite (read our earlier coverage of Rock On Movie: FaceBook vs BigAdda’s Social [...]

By: Jagannath A

Jagannath A — Thu, 28 Aug 2008 14:58:56 +0000

lol

By: Rupesh

Rupesh — Thu, 28 Aug 2008 06:52:23 +0000

@Gautam,
Thanks that you like my points…
and it seems you understand that people do not appreciate heavy marketing… still i can see you not practicing it…
i tell you how:-

in your comment, you have left your email id and your website url. Apart from the email exposure may lead you more SPAMs in your inbox, it seems you are trying out to push your website very hard. i am saying this because, I noticed the same trend in other Indian blogs like WATblog .etc.

See, the point is, there are very few prominent blogs in India and their readers are almost the same. Please focus on Pull advertising rather than Push.

Even Physics says – Pull needs less effort than Push

By: Gautam Kshatriya

Gautam Kshatriya — Thu, 28 Aug 2008 06:27:26 +0000

Rupesh – love your analysis, and agree with it completely – especially the part about people don’t want to engage with an actual brand – the reason is that people don’t like being marketed to. They want their experience to be authentic, not dreamed up by some ad agency.

Gautam Kshatriya
gautam.kshatriya@moneyvidya.com
http://www.moneyvidya.com

By: big flix

big flix — Thu, 28 Aug 2008 06:18:53 +0000

Bigadda has been doing all the wrong stuff from day one.Its not a company that should be in the internet space.just because bigadda is is doing it wrong we cannot say that India does not need localization.May be rockon should open a page on bharatstudent and try to see how it will get the traction.

well to start with Bigadda should change its name.how much ever they spend, people see to be averse to login to that site.may be a better name should help that companay.

By: Rupesh

Rupesh — Wed, 27 Aug 2008 09:15:13 +0000

well Ashish,

Facebook fits perfect for the same.. i tell you how:-
Pre-release you can create a group, where users connect and start participating. Anyways, groups have more engagement than fanpages.

Post release, once the group populates and builds an userbase of 5000+, you can request facebook to convert it to a Fanpage.
So, the same platform that caters the need of pre and post release.

As per facebook TOS, anyone can create a facebook group.. so let say any fan or enthusiast builds a group and populates it. Post release, the actual filmmakers (coz fanpage requires authority verification for that topic) can contact the owner of largest group for admin privileges… to convert it as fanpage. Now, who will reject that request.

Moreover, users do not feel associated with a fanpage if actual brand is behind.. until and unless it is a cult brand. That’s why these branded pages fail.

Hope my thoughts throw some more light!