What would be your first reaction if you come across a report that states BigAdda is more user friendlier than Facebook and orkut?
Well, Juxtconsult has published a usability report (sample size: 200) that puts BigAdda (score: 6.9) ahead of Orkut (5.4), Facebook (4.5), MingleBox.com (5.4), MySpace.com (5.4), Yaari.com (5.3) and BharatStudent.com (5.2) in Website User Friendliness.
To a certain extent, I agree with this rating – BigAdda is more neatly designed and so far has maintained a sense of cleanliness in the site (they don’t have apps/ads so far, so still too early to say they are cleaner!).
There are minimal features (mainly groups/music/videos and mobile) – and both Orkut and Facebook are suffering from feature overload – so many useless apps, so many spammy groups.
Having said that, the network effect still lies with FB and Orkut and BigAdda still has a long way to go (they claim 1.5 mn user base).
What’s surprising about the report is that they haven’t added IndyaRocks to the list – nevertheless, here are the traffic details from comscore:
Only Orkut.co.in has been taken into account as Orkut started redirect few months back.
What’s your opinion?
I am thinking how much did BigAdda pay Juxtconsult to make them publish this report
I doubt it. For one thing, it’s just another youth network, and country specific. So, somebody past college age from North America isn’t likely to want to hang around unless the site changes it’s title and description to a more general user network.
Yes, Agreed with above commenters and disagree with Ashish.
BigAdda sucks, but what more sucks is Yarri, Miglebox, BharatStudent etc. They are too much Spammy, and no one can give them such high ratings.
Agreed to Ashish that Orkut/FB have become a bit cluttered, but it still does not undermine them against Spammers like Yarri.
Agreed to Ashish that BigAdda UI is clean but FB rocks
,IHY (I Hate Yaari).
man:).Yaari marketing guys doesn’t have even a bit of common sense they spammed everyone’s[my] Inbox more than
“U.K lottery winning notification” emails
how to get the comscore report for bigadda,indyarocks,minglebox
pls provide the link
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Actually, I’ve spoken to a lot of people who are just starting to migrate onto social networking applications, and they do find FB and Orkut quite confusing. As a FB fan, I found this rather strange, but quickly realised that since FB has ‘grown up’ with me, it comes all too naturally. I imagine using FB for the first time, and there’s no doubt in my mind that I would be overwhelmed with the features and navigation style.
BigAdda.com on the other hand is much easier to use, but is far less powerful. My belief however, is that despite this, horizontal networks such as FB and Orkut will still win out at the end. The most influential users of Social Networks are already on FB and Orkut, and will continue to pull their friends onto these platforms.
Gautam Kshatriya
gautam.kshatriya@moneyvidya.com
http://www.moneyvidya.com/blog