Big B has published his blog stats and here is a quick snapshot:
- Unique visitors – 1,05,0,520 since April
- Total number of visits since April ’08 – 2,37,0,000 approx, includes unique and regular visit
- Total page views since April – 1,14,00,000 approx
Now, take a look at BigAdda site traffic stats (from comscore) [April - August 2008]
- UUs (in ’000): 4190
- Visits (in ’000): 6132
- PVs (in mn): 40 (*)
Since the funnel data is not known (i.e. how many users visited Big B’s blog from bigadda and vice-versa), lets go ahead with the current raw numbers and essentially, that means:
Big B’s approx contribution to BigAdda traffic (in %);
- UUs: 25%
- Visits: 39%
- PVs: 28.5%
Even if you adjust for cross traffic, Big B’s blog is contributing a very significant numbers to Bigadda – if I were running a socionet which is dependent on one celebrity, I’d be really worried.
What about you?
* : For PVs and Visits, Big B stats include Sep numbers as well, while comscore data is only till aug.
Anil ambani is really making good benefit out of his relations with Big B…And Big B may be getting indirectly forced to maintain the post frequency(for Bigadda’s sake)but this definitely is a matter of worry for “Big adda” otherwise it may become “Big Gadda”
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Ashish – you’re right about Bigadda.com needing to be worried about the fact that one strategic alliance is drawing in such a large audience. I imagine, however that Reliance has gotten into a multi-year contract with BigB, or one that is at least long enough so that by the time it ends, BigB has drawn enough people onto using BigAdda, and is no longer dependent on the actor drawing in the big crowds.
Gautam Kshatriya
gautam.kshatriya@moneyvidya.com
http://www.moneyvidya.com/blog
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quote: # Unique visitors – 1,05,0,520 since April
Isn’t the numbering system little weird?