Are we done with the hype called Social Networking?
Quite lately, I have been wondering about the dying hype/fad called social networking! These days, nobody talks about them..its all about twitter, friendfeed. Short conversations have taken over ‘add/find a friend’ features.
A typical hype cycle? Oh well, this is what a hype curve looks like (courtesy: wikipedia)
Do you think social networking story is over for India? Are we past the “peak of inflated expectations” phase? Will we ever get into the slope of enlightenment?
My question is – do such networks exists because of easily available CMS tools like Drupal/Joomla/Ning etc, i.e. if not for these tools will the creators actually take the pain of doing something more valuable/thoughtful?
Aside, I have talked about the ever increasing need for vertical social networks – be it for motorsport enthusiasts or for merchant navy officers; and now, BPO employees have their own social network – bpovoice (uses Ning platform), which has useful resources for BPO employees.
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About the author - Ashish Sinha is a Startup Mentor/Product Strategy Coach, and the founder/chief editor of pluGGd.in.
He has launched/managed couple of products (consumer as well as enterprise) in US and India, and now consults with startups/small businesses on their product/media strategy. He can be reached at: ashish (at) pluGGd.in [+91 98452 06443]
This should not be surprising at all. During my childhood a colour TV and subsequently satellite ‘dish’ TV became a rage. Today, do we write blogs about it? No. I guess, as time passes people start understanding the exact range of posssible solutions a partciular innovation has addressed, and becomes ‘part’ of life.(Hence the dictum: Find genuine pain-points for a sustainable business.)
My guess is that similar path will be taken by Indian mobile-VAS, geo-mapping and similar services. So long as people don’t get sick and tired of executing ‘concept arbitrages’ (They have actually found an intellectual-sounding word for what academicians simply call plagiarism.), one Facebook will mutate to form several clones en-route Peak of Inflated expectations.
Hi Ashish , thanks a lot for mentioning BPO Voice.
Our core idea is to give the BPO Guys a platform where they can gain/share their domain related expertise and put their collective intelligence to some constructive use. We need such supporting comments as this is one of the small step towards building a healthy image of the BPOs and its professionals
iam not sure if we can call any social medial like social net,blogs as any hype.They are the ones that will change the future of any notable events in the world.
pls note 40% of internet usage in India is dude to social nets.
well orkut is down but new ones are emerging
facebook is the one to watch out and some India based social nets are also doing pretty well.(ibibo,indyarocks,minglebox)
one more social site- http://www.jungdu.com, seems to be exclusive family portal so far..