Comments on: Corporate Blogging : Why do it? Few Tips and Warnings! http://www.pluggd.in/social-media-in-india/corporate-blogging-india-tips-1761/ We Heart Startups! Fri, 10 Feb 2012 14:53:02 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Indhuja http://www.pluggd.in/social-media-in-india/corporate-blogging-india-tips-1761/comment-page-1/#comment-159543 Indhuja Tue, 23 Nov 2010 12:01:14 +0000 http://www.pluggd.in/2008/06/corporate-blogging-india-tips#comment-159543 Hi, We at Marcus evans are organising a Corporate Communications conference next year in India and i have incorporated a topic on corporate blogging. I was wondering whether i could get any recommendations for speakers to come onboard the event. Hi,
We at Marcus evans are organising a Corporate Communications conference next year in India and i have incorporated a topic on corporate blogging. I was wondering whether i could get any recommendations for speakers to come onboard the event.

]]> By: Indhuja http://www.pluggd.in/social-media-in-india/corporate-blogging-india-tips-1761/comment-page-1/#comment-159542 Indhuja Tue, 23 Nov 2010 12:00:42 +0000 http://www.pluggd.in/2008/06/corporate-blogging-india-tips#comment-159542 Hi, We at Mracus evans are organising a Corporate Communications conference next year in India and i have incorporated a topic on corporate blogging. I was wondering whether i could get any recommendations for speakers to come onboard the event. Hi,
We at Mracus evans are organising a Corporate Communications conference next year in India and i have incorporated a topic on corporate blogging. I was wondering whether i could get any recommendations for speakers to come onboard the event.

]]> By: Ashish http://www.pluggd.in/social-media-in-india/corporate-blogging-india-tips-1761/comment-page-1/#comment-82537 Ashish Fri, 27 Jun 2008 04:40:50 +0000 http://www.pluggd.in/2008/06/corporate-blogging-india-tips#comment-82537 Chris I agree with your pt. of view - but SEO need not be the most imp. goal for corporates to blog (If you are talking about startups, I agree). Building authority is very imp. and that's what SMB corporates are trying to do, while biggies are attempting to get closer to customers.. Telling a story? Anyday! Any good blog should do that! Chris
I agree with your pt. of view – but SEO need not be the most imp. goal for corporates to blog (If you are talking about startups, I agree).
Building authority is very imp. and that’s what SMB corporates are trying to do, while biggies are attempting to get closer to customers..

Telling a story? Anyday! Any good blog should do that!

]]> By: Chris Baggott http://www.pluggd.in/social-media-in-india/corporate-blogging-india-tips-1761/comment-page-1/#comment-82530 Chris Baggott Thu, 26 Jun 2008 21:24:14 +0000 http://www.pluggd.in/2008/06/corporate-blogging-india-tips#comment-82530 Wow...I'm not sure I agree here. Most businesses, and especially startups need to focus on demand generation, credibility and as Seth Godin says: "creating a story" http://sethgodin.typepad.com/seths_blog/2008/06/five-easy-piece.html The goal of Corporate Blogging is A: To be found...which means Search Engine Optimization. B: Engagement...credibility and the passion of what you are doing and why people want your product & service. Top down blogging has very little tangable value. Widespread employee blogging offers huge benefits. Richard Edelman of Edelman PR says that employee bloggers are 5 times more credible than C-level bloggers. Every organization on the planet needs to humanize their business, tell there story...and tell that story frequently and passionatly..with as many different voices as possible. Best, Chris Baggott CEO Compendium Blogware www.compendiumblogware.com Wow…I’m not sure I agree here. Most businesses, and especially startups need to focus on demand generation, credibility and as Seth Godin says: “creating a story”

http://sethgodin.typepad.com/seths_blog/2008/06/five-easy-piece.html

The goal of Corporate Blogging is A: To be found…which means Search Engine Optimization. B: Engagement…credibility and the passion of what you are doing and why people want your product & service.

Top down blogging has very little tangable value. Widespread employee blogging offers huge benefits. Richard Edelman of Edelman PR says that employee bloggers are 5 times more credible than C-level bloggers.

Every organization on the planet needs to humanize their business, tell there story…and tell that story frequently and passionatly..with as many different voices as possible.

Best,

Chris Baggott
CEO
Compendium Blogware
http://www.compendiumblogware.com

]]> By: Mahesh T http://www.pluggd.in/social-media-in-india/corporate-blogging-india-tips-1761/comment-page-1/#comment-82291 Mahesh T Fri, 20 Jun 2008 10:53:44 +0000 http://www.pluggd.in/2008/06/corporate-blogging-india-tips#comment-82291 One of my favorites in "infrequent but great insights" is the blog of Jonathan Schwartz(CEO of Sun) at http://blogs.sun.com/jonathan/ -Mahesh Celebrating Life... PS: Ashish, The comments system is a bit flaky. This my third retry One of my favorites in “infrequent but great insights” is the blog of
Jonathan Schwartz(CEO of Sun) at http://blogs.sun.com/jonathan/

-Mahesh
Celebrating Life…

PS: Ashish, The comments system is a bit flaky. This my third retry

]]> By: Mahesh T http://www.pluggd.in/social-media-in-india/corporate-blogging-india-tips-1761/comment-page-1/#comment-82290 Mahesh T Fri, 20 Jun 2008 10:48:21 +0000 http://www.pluggd.in/2008/06/corporate-blogging-india-tips#comment-82290 test test

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