TouchMagix is a Pune based startup that has built a sensor based application that easily turns any open floor / wall area into an exciting experience of movement, fun and interaction.
Essentially, TouchMagix combines intuitive human body motion with interactive floor projected and wall projected displays.
Products launched by TouchMagix:
MagixFloor
MagixFloor turns any floor into a multi-point interactive surface. The interactive display can be triggered from minimum 11 feet away from the floor.
The 
content responds to consumer movement to entice further interaction. A floor projected advertisement / game reacts when consumers approach the TouchMagix digitally-formatted content. Their positions are instantly recognized, enabling different levels of interaction based on their position on the display.
TouchMagix sensor technology provides high quality multi-point gesture recognition, enabling content developers to focus on content design
MagixWall
MagixWall turns any wall surface or a back projected display into a multi-point interactive surface.
The startup’s business model revolves around working with advertisers, creative agencies, retail malls etc and promises to deliver a better RoI (the touchy experience translates into a strong brand recall).
The company has also launched an open SDK for content developers to develop content using wide range of softwares like Adobe Flash, Adobe Director, 3DS Max etc. for MagixFloor and MagixWall.
What’s your take on Touchmagix?
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About the author - Ashish Sinha is a Startup Mentor/Product Strategy Coach, and the founder/chief editor of pluGGd.in.
He has launched/managed couple of products (consumer as well as enterprise) in US and India, and now consults with startups/small businesses on their product/media strategy. He can be reached at: ashish (at) pluGGd.in [+91 98452 06443]8 Responses to "TouchMagix turns any floor/wall to an interactive surface"
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Cool Idea. Do they use some kind of sensor or just do some video processing on live video feed.
Love it !
I am Anup Tapadia Founder of TouchMagix.
Thanks plugged for writing about our start-up… Just to add, recently we have also introduced a table version of this product specially for bars and events.
To answer Alok’s question, we use a specially designed optical sensor to capture motion … and rest Magix is done by the software. Drop me an email or visit http://www.touchmagix.com for more info.
–Anup
Anup and Team Kudos TO you. You have made myself stunned by unbelief. Never even thought this kind is possible. Even now, I feel you are kidding
Great product. Let us see how it turns out and the cost of it 
Nice work Anup… I really kick-ass products like these.
Two-thumbs up to Anup and team for the original thinking.
Releasing a SDK… man you are going to make a killing.
I would like to see this product mass-produced and sitting on every table… this is definitely a billion dollar business in the making.
Good Luck guys and hope you will meet the right kind of VCs.
@Anup Tapadia
I have seen this work in a mall in NOIDA and my 5 year old was transfixed; she danced on the spot for a long time and had to be dragged away by us after some time! Awesome effect, gets a crowd.
Of course it will depend on the creativity of the agency/ retailer etc to use your technology but, you guys have done a great job.
Hi
With all due respect to the work done by the guys.
Isnt this thing going to be available on the coming windows and apple OS. Coz I want to play few world class fav games in it.
Would then this touch thing be sort of redundant??