We have earlier covered great ad fail examples (classic fail was when Yahoo India started advertising on ‘Rediff’ Keyword) and here is the latest one that comes from TimesJobs.
The company is buying keyword ‘Entrepreneurs’ and putting up its ‘company hiring’ ad (spotted on this article)
Entrepreneur looking for jobs?
What do you think?
They might have misspelt it
“Failed Entrepreneurs” looking for job?
take it easy
Kasi
Well that could be a position of “Entrepreneur in residence”
check out wiki definition
http://en.wikipedia.org/wiki/Entrepreneur_In_Residence
may be for those who still has a passion for entrepreneurship.But don’t have that particular bone.
Who do you think searches for the keyword ‘entrepreneur’? Certainly not entrepreneurs!
It’s the 9-5 jobs kind of guys looking for inspirational stories of entrepreneurs looking for change in their jobs and lives. And if they get to see a ‘company hiring’ ad running besides it, it’s quite a good deal.
Not a great keyword choice (mainly because most people cant spell it right!), but not bad either. Like Anuj mentioned above, people aspiring to be an entrepreneur may search using this keyword. The task in SEM is to not miss out any keywords – even if it is not directly related to the website.
In any case, this wasn’t newsworthy.
You seem to be one big time cynic.
Most of ur comments I have read on the site are like ‘I am holier than thou’.
Enjoy.