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Of Rocketing Growth And The Real Slim Shady of India Internet Space

Ashish Sinha did an interesting post (Rocket Internet in India: What’s the Big Deal?) on pluggd.in on Jabong’s growth and their team/execution. I know not much about the team or quality to vouch but I am definitely amazed by Read More →

Rocket Internet in India: What’s the Big Deal?

Rocket Internet is having a ball in India. To give you a brief idea about the company, Rocket Internet is a German incubator, started by Samwer brothers and they are famous for cloning successful business models (like Groupon/Ecommerce) and even Read More →

Bangalore-based Voylla Brings Exclusive Apparel From Designers

Apparel and accessories is perhaps the fastest growing commodity on the Indian e-market. Over the past two years, there have been numerous companies that have mushroomed up selling all kinds of clothes. There were the companies that started with apparel Read More →

Abandoned Shopping Cart Remarketing : See how ecommerce companies are using it to increase conversions

Remarketing is typically synonymous with online advertising wherein if a customer browses your website and leaves without making a purchase then you can follow the customer by displaying him your ads when he is browsing other websites. I have come Read More →

Of Myntra’s Snowboarding logo and why understanding of market-customer context helps.

At the beginning of the last decade of the last century when the internet started permeating the consciousness of the educated middle class Indian, launching ventures by copying successful American business models seemed de rigueur. I remember seeing a hoarding Read More →

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