Comments on: Rural India – Few Consumption Data to Blow your Mind

By: Sud

Sud — Sun, 15 Nov 2009 17:23:37 +0000

Thanks for compiling this Ashish. Good one.

By: What Are Consumers in Rural India Buying? - Indian Domain Names Forum

What Are Consumers in Rural India Buying? - Indian Domain Names Forum — Sun, 15 Nov 2009 15:34:56 +0000

[...] India are being targeted by many companies. Pluggd.in has now posted some stats that highlight what consumers are buying in rural India. [...]

By: Brijesh

Brijesh — Sat, 14 Nov 2009 07:45:11 +0000

Truly mind blowing Ashish.

By: Pravin

Pravin — Sat, 14 Nov 2009 06:49:01 +0000

I also had same question ‘What is rural?’ Is it (India – Metros)? then data might be misleading. Even lot of small towns cannot be considered as Rural India but offered good market.

By: Kasi

Kasi — Sat, 14 Nov 2009 06:12:30 +0000

Ashish,

What does this sentence mean?

“58% of the total disposable income accounting for consumption”

Does this mean rural income group spends their 58% on consuming apart from spending on education, housing and savings?

Kasi

By: arvind

arvind — Fri, 13 Nov 2009 13:40:29 +0000

http://en.wikipedia.org/wiki/Agglomeration

Should clear most of your doubts regarding rural, urban, sub-urban….:)

By: Shashi

Shashi — Fri, 13 Nov 2009 12:58:04 +0000

great compilation of stats Ashish. Incidentally I read another article just before this. And that one was talking about employing people in Rural India.

http://www.nytimes.com/2009/11/13/world/asia/13india.html?_r=1&src=twt&twt=nytimes

No wonder then that the share of the rural market is significant.

By: Ashish

Ashish — Fri, 13 Nov 2009 12:35:13 +0000

Definition of ‘Rural’ – that’s a great question!! It’s not just ‘people living in villages’ but lets look at how companies define the rural market.
That’s fodder for the next post !

By: Anuj Rathi

Anuj Rathi — Fri, 13 Nov 2009 12:30:13 +0000

Nice amalgamation of relevant data, Ashish. I think rural market is very important for FMCG/retail, communications and automobiles industries. Internet, not so much yet. Just waiting for a day when internet penetration would be much higher than it is today.

Also, could you please elaborate on what exactly do you mean by “rural
? I mean, do you define it by population, e.g. places with <50,000 people, or by area, or any other metric?