What’s the big deal about BigAdda?
First things first – BigAdda has just launched [still in invite stage]; so it won’t be fair to write it off [I know many bloggers will, saying that it's just another copy of Orkut/MySpace] but instead let me share my first feel of the product!
I took a quick ride of and have mixed reactions:
- Desi seed content: Thankfully, most of the content in BigAdda is desi stuff [esp. videos]. One of the launch lesson is to make sure that users don’t go back feeling – “I will
put my content after others have”, because they never come back.The reason why desi content is important is because it strikes a chord with the end user; and moreover the users feel connected with the product [I am completely disconnected with minglebox/jhoom and all other socionets] - Secondly, BigAdda is a mix of Orkut, Hi5 and other social nets – Now, one can always say they are just copying the stuff.
Honestly, I really don’t care if they are! As long as users see a need and actually use the system, you have a winner.In short, this game isn’t about building new features, but about being the lifeline of end users [i.e. users should be dependent on the product for certain needs]!
Has BigAdda achieved that? Too early to announce the verdict.
What really sucks?
The launch doesn’t justify the hype surrounding BigAdda. I expected atleast one killer feature/experience [with the usual/mundane stuff] – but somehow I am left disappointed.
Also, the guys at Reliance should come out in the open [i.e.have a BigAdda blog] and connect with the users [IMHO, it's too difficult to imagine some cool guy building cooolio products and working for Reliance!!]
Only time will tell how Big BigAdda gets. Meanwhile, take the tour and do share your comments/feedback on BigAdda. Will ya switch from Orkut to BigAdda?
tagged: BigAdda
About the author - Ashish Sinha is a Startup Mentor/Product Strategy Coach, and the founder/chief editor of pluGGd.in.
He has launched/managed couple of products (consumer as well as enterprise) in US and India, and now consults with startups/small businesses on their product/media strategy. He can be reached at: ashish (at) pluGGd.in [+91 98452 06443]
I completely agree with you..Maybe their freshness is an appeal [we have fragmented sites for pics/vdos/blogs etc] but the consolidation in one site is a good place to start with!
-Anupam
Honestly I am very frustrated with BigAdda…expected them to do a lot more than what they did..
and u rightly pointed out – they need to start dialogue wth end users…
I think most of the users had very high expectations..and this launch was very disappointing!
Let’s see what others like Indyarocks plan to do..
-Riaz
BigAdda has turned out to be a big flop!!…
I hope they dont do the same with other products…bigflicks? chintee etc..
-Anuj Shah
well the site is mix and mash of many sites.
the front page- orkut(people photo presentation)
the over all look Hi5
yes the videos are indian( reason being they are uploaded by the big adda guys and not user generated)
over all impression – thumbs down
Yep
I do understand that and agree to what you say.but I still have hopes!
Basically, I want [and hope] that some desi site makes a big splash [against Orkut]
guys its a desi site…wait a little…they will surely think of something. We are actually new to this concept. takes time, but the most important think is the speed, it really sucks with the speed that site opens up..
well lets see..its wait and watch
[...] Here is my take – It’s None of the Above, ‘coz if Chintee is one of the above, it’s doomed to meet the same fate as BigAdda. [...]