Comments on: Rs. 250 Crores Campaign for Advani’s Campaign..Will it Work?

By: Effective Marketing is still about the Message…NOT about the Social! « RichardRashty's Blog

Wed, 23 Feb 2011 19:09:52 +0000

[...] Political Social Media Campaign – Though his people were on the right track utilizing a blog, a Facebook page, a Youtube channel [...]

By: The Best Advertising Ideas and Marketing Strategies | The Power of Custom Media

Tue, 09 Feb 2010 08:02:39 +0000

[...] a few tweaks, of course. In the last national electoral campaign, Advani and his party spent over two and a half billion rupees in an extensive online campaign to promote his party. But even with that kind of resources, it only [...]

By: 10 Social Media Campaigns that Failed! Avoid their mistakes! « Thoughtpick Blog

Mon, 15 Jun 2009 11:13:56 +0000

[...] Political Social Media Campaign – Though his people were on the right track utilizing a blog, a Facebook page, a Youtube channel [...]

By: Poll Shock! How Obama mania got converted to Advani dilemma? And Lessons learnt. | bizdharma.com

Mon, 01 Jun 2009 21:33:41 +0000

[...] But was the field same in India as it is in the United States. Let’s analyze what Advani did to open up every possible chance and understand why this e-part of the campaign didn’t work. (In all a 250 crore campaign has failed but here we just try to analyze the online part of the game) [...]

By: Vibha Babbar

Vibha Babbar — Sun, 22 Mar 2009 19:06:00 +0000

The point in question is not about commenting on a technical observer’s blog. Educated people, who are priviliged to use Internet are using this medium to vent out their views. Advani’s agendas are equally verbose and weasel with the so-called un-educated, or the non-priviliged class.

“It seems fashionable to bash”- “It seems unfashioanble to vote for a person who does not even know its target audience”.

On a technical front, or clearly otherwise, Advani and his policies are a huge misfit for the nation.

By: Ankur

Ankur — Tue, 17 Mar 2009 01:54:00 +0000

“most of us already know his political agenda.”

Ironic that the educated ones, are the least informed and the most cynical!

It seems fashionable to bash!

He’s trying to connect with the educated who don’t vote, while the congress is happy distributing fish, to ensure its numbers are in place, and people keep coming back to it.

It’s a technical observer’s blog and not a political one, so shall avoid further comments!

Only hope is, educated people complete their research and critique, rather than make rhetoric allegations!

By: Vibha Babbar

Vibha Babbar — Wed, 04 Mar 2009 17:19:57 +0000

Surely much more than this one! That was almost a movement!

By: sumit

sumit — Tue, 03 Mar 2009 12:34:22 +0000

btw how much did these guys spend on the india shining campaign ? :p

By: Vibha Babbar

Vibha Babbar — Fri, 27 Feb 2009 08:10:51 +0000

Yes meant @ Jai.

By: Ashwan

Ashwan — Fri, 27 Feb 2009 07:21:39 +0000

Also, the advertising is AdWords. AdSense is what you put on your blog/site to display AdWords ads.

By: Anon

Anon — Sun, 22 Feb 2009 14:00:09 +0000

Tell you what mr. Advani – don’t try to go all techy on us just before the elections…your tirades will get the fanatics votes anyway -why spoil/exploit the online youth?

No one wants to wear your silly tattoo. What this country needs is young blood – not conspiring old politicians, waiting for their moment in the sun while promoting communal divide and supporting mass murders of innocents like @ Ayodhya and Godhra.

Go contest in Nepal or something…at least its a Hindu state.

Spare us!

By: Hari

Hari — Fri, 13 Feb 2009 12:41:10 +0000

There is big bench of strategic team that sits and decides each move of Mr. Advani’s campaign. Big heads across corporates like Google are also roped in. All IITs/IIMs and big b-school students volunteer for such work. I am sure most of us, dont know even a bit of internal things happening in a political party. If only all right things are conveyed to us directly, we could appreciate things better.
This campaign is actually directed to achieve this. Atleast the so called elite who sit at home and not vote, could understand and differentiate politicians(the right word) from swindlers and come out to vote.
*Disclaimer: I am in no way associated with either of the political parties.

By: Vibha Babbar

Vibha Babbar — Fri, 13 Feb 2009 06:19:18 +0000

@Vibha Babbar,
Well said.
I guess you meant @Jai – Yups, meant @ Jai.

By: Ashish

Ashish — Tue, 10 Feb 2009 17:06:45 +0000

@Ankur Banerjee, its the total spend

By: Ankur Banerjee

Ankur Banerjee — Tue, 10 Feb 2009 15:09:11 +0000

250 crores on…online advertising? In India? Google India AdSense office must be popping the champagne bottles!

By: kings

kings — Tue, 10 Feb 2009 14:30:07 +0000

@Gubbi,

well said..atleast at this time not for the worst !!!

By: Gubbi

Gubbi — Tue, 10 Feb 2009 14:23:20 +0000

@Vibha Babbar,
Well said.
I guess you meant @Jai

By: Vibha Babbar

Vibha Babbar — Tue, 10 Feb 2009 12:27:22 +0000

@Gubbi,
India needs change for the better, not for the worst

By: sjk

sjk — Tue, 10 Feb 2009 08:56:46 +0000

I dont think so. As in obama’s case he is new into the political system so ppl gave him a chance. I dont find even 0.0001 % of any good use if BJP/advani/modi rise to power. I think there would be hung parliment.

And whatever media or advt promotion wont work because its an cheap eyewash and people know bjp’s hidden agenda. God Save India

By: Gubbi

Gubbi — Tue, 10 Feb 2009 08:15:18 +0000

@Jai,
You are kidding right?

By: Jai

Jai — Tue, 10 Feb 2009 08:10:23 +0000

Hopefully it works. He has to be the change India needs desperately.

By: Vibha Babbar

Vibha Babbar — Tue, 10 Feb 2009 06:03:21 +0000

With the kind of person he is, I don’t think it would work. And it shouldn’t.

By: Gubbi

Gubbi — Mon, 09 Feb 2009 18:57:01 +0000

He is spamming all the sites by buying lots of adwords. It’s getting irritating.

By: Raxit

Raxit — Mon, 09 Feb 2009 16:11:57 +0000

Feel Good

By: amit

amit — Mon, 09 Feb 2009 13:14:09 +0000

it would certainly impress those who are online… however the BIG question is – out of those who actually queue up to VOTE how many are online or net literate… he may generate funds (by donation etc.) using this online campaign not Votes….

By: Shashi

Shashi — Mon, 09 Feb 2009 11:48:25 +0000

I couldn’t figure out if 250 Cr is for online/digital marketing. I guess not.